Pan-indian Confederation Essay Example | Topics and Well Written Essays - 250 words

Pan-indian Confederation - Essay Example military forces seems to be favouring the U.S sides anyways. When Tecumseh set out to convince other tribes to join him, the challenge before him was not just creating an army, but arousing among the tribal people the sense of unity that might have led them to victory. Before convincing the tribes to fight for the sake of their identity and existence, he had to settle the inter-tribal conflicts and ideological differences among his own people and bind them together with a strong unifying force. Tecumseh’s efforts were showing results to quite an extent until Tenskwatava’s negligence towards his brother’s strategies led them nowhere. Amidst, all this while he was away in the south spreading a doctrine of political and military unification, his younger brother’s excitation ruined everything. Tecumseh’s army was thrashed by Harrison’s men. The British who supported the tribes had their own vested interests of acquiring colonial wealth, they joined in more for their own motives and less in support of the Indians.They fled as soon as the U.S. Army came into action. During the American Revolution U.S. had developed such a standard of political and military strengths that it was naive of Tecumseh’s one-man army challenging them without planning an effective winning strategy. This is another reason why the U.S. army found no difficulties in suppressing the upheaval. unity, arms, forces and above all the lack of spirit among the people itself can be accused of defeat. Tecumseh’s speeches motivated the people, his oration influenced people from vast stretches in Canada to Mexico but ultimately it was the call from within among the tribes that might have made a difference and lacking this spirit the ball was never in Tecumseh’s

Organisational structure Essay Example for Free

Organisational structure Essay Various Structures Practical Illustration organizational structure: It refers to a formal system of tasks and reporting relationships that coordinates and motivates employees to work together to achieve the organizational goals. Formal system of task and reporting relationships showing how workers use resources. It Involves the following structures: 1) Functional Structure It refers to the organizational structure composed of all the departments that an organization requires to produce Its goods or services. tOf3 2) Dlvlslonal structures It refers to the organizational structure composed of a series of business units to produce a specific kind of product for a specific kind of customer. It is used by most large corporations. It involves 3 main types: a) Product Structure, where divisions are created according to the type of product and service. b) Geographic Structure, where divisions are based on the area of a country or world served. c) Market Structure, where divisions are based on the types of customers served. 3) Matrix Structure It refers to the organizational structure that groups people by function and product teams simultaneously. It results in complex relationships. The structure is very flexible. Each employee has two bosses (functional manager and product manager) 4) Product Team Structure It refers to the organizational structure where members are permanently assigned to a team empowered to bring a product to market. It involves no two-way (dual) reporting. It involves forming cross-functional teams composed of a group of managers from different departments working together to perform organizational tasks. Existing AFC Organizational Structure: It is very clear that Abu Qir Fertilizers Company extremely represents applying the unctional very steep highly centralized extensively rigid structure.

Intervention in the Rwandan Genocide Essay -- Rwanda History Essays Ge

The Hutus and Tutsis were not traditionally different, and ethnicity in Rwanda only became important during Belgium colonization when the more European-looking Tutsis were chosen as the aristocracy to rule over the Hutus. After Rwanda's independence in 1961 the Hutu majority, comprising roughly 85% of the population, ruled the country. Between 1961 and the outbreak of genocide in 1994 many Tutsis fled the regime due to its discriminatory practices and anti-Tutsi policies. Even after gaining control of the country, however, Hutus had been scared of a Tutsi coup or an invasion from the Tutsi refugees in neighboring Uganda. The regime of president Habyarimana played on these fears in order to distract Rwandans from failing policies and keep their declining party in power. It was the assassination of the president that precipitated the implementation of ethnic cleansing, although not the cause; plans for such an event had been planned out by Colonel Bogasata the previous year, the assass ination of the country's Hutu leader just happened to be a convenient event for his clique of extremist Hutus to exploit. In October of 1993 the UN Security Council authorized the UN Mission in Rwanda (UNAMIR) following a period of strife between the Rwandan Patriotic Front and the Hutu regime of Rwanda. When the government ordered assassinations were carried out in Kigali on April 6, 1994 there were about 2,500 UNIMAR peacekeepers in Rwanda. Soon after the violent outbreak Hutu government forces executed ten Belgian UNIMAR peacekeepers. On April 14 Belgium announced that it would be withdrawing its UNIMAR battalion, an action that unnerved other involved states and led the U.N. Security Council to cut the number of troops to a mere 270 the following week. Only after a month of vacillation did the UNSC vote to send 5,500 troops back into Rwanda, but it still dragged its feet and as of July only 10% of the promised force had been deployed (Economist, 1994). The RPF, meanwhile, had launched into Rwanda and by mid-July, it had ousted the genocidal regime from Rwanda. Preceding the Rwandan genocide, numerous western states made claims of their willingness to intervene in a humanitarian crisis, and this kind of rhetoric has proved counterproductive in the past by encouraging insecure regimes to act hastily. Alan Kuperman said ?If the West is unwilling to deploy such robust for... ...city in the genocide. This has further damaged relations between the ethnic groups, and has deepened the preexisting cleavages. The presence of a peacekeeping force to maintain order and accountability of the new regime could have hampered such atrocities. The Rwandan situation highlights the limits of intervention, and unfortunately as long as the duty of intervening lies in the hands of slow-responding multinational bodies and democracies too scared of a plummeting public opinion to risk troops for less central or non-state interests, it appears that humanitarian crises run the risk of progressing unacceptably far before the situation can be brought back under control. Works Cited The Economist. Learning from Rwanda (U.N. Peacekeeping Operations). April, 1994. Alison Des Forges, Leave None to Tell the Story: Genocide in Rwanda (New York: Human Rights Watch/FIDH, 1999). Kuperman, Alan J. Rwanda in Retrospect. Foreign Affairs 79, no. 1 pp. 94-118 Jan/Feb, 2000. Report of the Independent Inquiry Into the Actions of the United Nations During the 1994 Genocide in Rwanda, 15 December 1999, accessed December 17, 1999 at http://www.un.org/News/dh/latest/rwanda.htm.

One Step to Freedom?

â€Å"100% of the shots you never take, never get in†. In the middle of the arid desert, Colorado. A group of Cypriots and myself among them, crossed through the desert to reach the camping site where we would spend the night. Continuously attacking us, the blazing sun followed our every footstep, as our bodies were melting down like defenceless ice cubes. After a couple of hundreds of metres of walk, my feet started to numb. I was exhausted. My bottle, constantly in my hand, was running out of water. â€Å"Can my day get worse?†, I wondered. What I didn't know was, that these obstacles were nothing compared to the inner conflict I would be going through soon. â€Å"Does anyone want to have a break? Does anyone want to have a swim?†, Michael, our leader asked. Suddenly the feelings of joy and excitement replaced the tiredness and everyone was now smiling; I noticed I was smiling too. Impatiently we all followed Michael. That is when I first came face to face with my own Via Dolorosa. The worst of all is that I was not aware of how difficult it would be for me, that small step I was asked to take, for which I had to grapple hard with my own thoughts and deepest fears which I was not even aware of. How can you fight something you cannot see? Following the flow of my friends and climbing on a small hill, I reached the beginning of my slow and painful torture. I was standing at the edge of a rocky knoll, about three metres above the ground and beneath me, a tiny lake with crystal clear water. I could already picture myself, in the lake, with the cool water fighting off the heat, while my body was enjoying the luxuries of nature. As I lowered my head to face my reflection on the calm surface of the lake, the truth hit me in the face. I will never forget how shocked I was when I realised I was not ready; I couldn't jump; I didn't want to. â€Å"Nicola, are you going to jump or not?†, Shane asked me. The question brought me to my senses like . . . . . . . â€Å"No. Go on. I will go later.†, I replied. While watching them jumping with such comfort, as if it was fun, as if they were enjoying themselves, I felt angry with myself. Why had I stopped? It couldn't be that difficult, after all nobody else seemed to find it challenging, on the contrary they all thought of it as amusing. If they could do it, so could I. All of a sudden I changed my mind. I felt this urge, this push, the desire to jump as well. â€Å"I can do this†, I told myself. Once again I found myself standing at the edge of the hill determined to jump and once again I changed my mind, as my fears came to life; my body froze instantly. It was as if my legs were glued into place, I couldn't move. Out of the blue, the battle started; the battle over which I had no control, the battle which was going on in my head and whose winner would determine my decision. On one side my limiting beliefs and fears joined forces, to stop me from jumping while on the other side my desire to jump was defensively trying to repulse the attack. The damage to the defence lines was unavoidable and since my fears took control over my body, I stepped back instead of going forward. Time was going by so quickly, as I tended to oscillate between the determination of jumping and the fear of falling. Over twenty minutes had passed since my last attempt and I was not looking forward to another one. â€Å"Nicola we will be leaving soon, if you are going to jump, do it now, or else come down so that we can continue.† No! , a voice inside my head screamed. I am not giving up. I am not leaving unless I jump. As these wild thoughts were passing through my head, the sun sank lower. Trying to convince myself that I could do it, I once more stepped at the doorstep of fear. â€Å"You have thirty seconds to jump.† I took a deep breath. â€Å"Come on Nicolas!†, a friend of mine shouted. â€Å"It's only one step!† â€Å"Twenty-nine, twenty-eight . . .† Puzzled as I were, I looked around as if searching for an answer. Suddenly I realised that everyone was staring at me. Was it really only one step? Then what? Freedom? â€Å"Sixteen, fifteen . . .† The countdown continued. â€Å"Hey Nicola, listen to me! Stop thinking so hard. Just jump! It's only one step.† It was of no use. I didn't hear a thing. â€Å"Nine, eight, seven . . .† I looked down at the lake. How could falling equate to freedom? There were fluctuations in my feelings. I couldn't decide. I couldn't even take a small step. â€Å"Three, two, one. Come on Nicolas we are leaving! Come down!† I took a glance at the azure sky as if it was my last one. I took a last deep breath. â€Å"I am coming†, the words burst like bullets out of my mouth. I closed my eyes. I could hear the blood booming in my ears. The cold breeze made me shiver. I found myself trembling like an undersized flower in a furious storm of hesitant feelings and fears. I slowly bent my knees and jumped. Time stopped. My life was passing through my mind like an old black and white movie. I panicked. I didn't want to fall. I regretted jumping. I waved my hands desperately, trying to hold onto something. A rock, a stone anything. Nothing; there was nothing. I wanted to throw up. It was as if air was pushing my stomach up in my chest and out of my mouth. Even today, when I recall the situation and when I picture the whole scene in my mind, the same feelings come up; fear, anxiety, fluctuation, regret. The same feelings which filled me up then, which still do, as if I am there. As if I never left. As if I never jumped. As if it was all for nothing. Although I am not free from my fears, I know it was not for nothing. I took the risk, I took the shot and I ‘m proud of myself. The cheers and the congratulations I received as I came out of the lake, almost made up for the torture I went through. I was still feeling a bit dizzy from the fall so I sat to rest. That is when Michael came and told me: â€Å"100% of the shots you never take, never get in†. Now this quote is one of my favourites. It was actually a quote of Michael Jordan's referring to basketball. When I first heard it, I didn't really understand what it meant, but after thinking about it, I became aware of its true meaning. It means that if someone does not dare to shoot the ball, because it may not go in the basket, he will never score. â€Å"It's risky not taking risks† a wise man said. In the middle of the arid desert, Colorado, I took the risk. I jumped. I may have not been freed from my fears but I learned my lesson. This experience shaped me into who I am today. A man who is not afraid of taking risks, and making steps beyond the limits of fears and limiting beliefs.

Axis Bank Future Plans

Axis Bank plans VRS to cut flab at top Anita Bhoir, ET Bureau  Dec 12, 2012, 06. 00AM IST * (The bank plans to roll out†¦) MUMBAI: Three years after  Shikha Sharma  took the corner room at Axis Bank, the country's third-largest private sector lender is making another attempt to cut flab. The bank plans to roll out an early retirement scheme for senior employees aged 40 or more, who have been with the lender for 10 years or longer. This is the bank's second attempt to trim its 31,000-strong workforce since 2009.The first attempt had received a lukewarm response, and this time the private sector lender has tailored the scheme to target people who may be good performers but don't have the ability to make it big. â€Å"This time, the scheme seems to be more targeted and we hope executives will prefer to accept it rather than be fired at a later date on the pretext of non-performance,† said an  Axis Bank  official, who requested anonymity. â€Å"The management wants to reduce the number of vice-presidents and senior vice-presidents. It wants a leaner and younger organisation,† the official added.Axis Bank is not the first private institution to offer an early retirement scheme. In its earlier avatar as a financial institution, ICICI had introduced its first  VRS  in 1996-97. The second scheme came in late-1999. Later, in 2003, the KV Kamath-led  ICICI Bank  announced an early retirement offer targeted at erstwhile employees of ICICI and Bank of Madura. Shikha Sharma, who headed ICICI Prudential before taking up the reins at Axis Bank, seems to be following the ICICI management style in her new job. Axis has 31,738 employees. Its staff cost was 577. 90 crore at the end of September 2012, compared with 498. 2 crore in the year-ago period. â€Å"The bank may face immediate financial burden as it would have to make lump sum payments to employees. However, over a period it would led to cost savings,† said Kajal Gandhi, an analy st with ICICI Securities. http://articles. economictimes. indiatimes. com/2012-12-12/news/35773778_1_shikha-sharma-axis-bank-private-sector-lender Axis Bank plans Rs 6000 crores share sale to meet Basel III norms ET Bureau  Dec 18, 2012, 08. 06AM IST MUMBAI:  Axis Bank, the country's third-largest private bank, is looking to sell as many as 4. 8 crore new shares to boost its capital before the  Basel-III norms  kick in, which at current prices may help it fetch more than Rs 6,000 crore. The lender, headed by  Shikha Sharma, will be the second private sector bank to raise funds this year after IndusInd Bank. City Union Bank's rights share sale is underway whileYES Bank  and  Development Credit Bank  are also in the process of raising equity. ICICI Bank  and  HDFC Bank  may also reach out to investors in the coming months for funds as the market for equity issuances opens up and the need to raise funds increases to meet capital norms. The capital raising is large ly to fund growth and also to meet Basel-III norms,† said  Kajal Gandhi, analyst ICICI Securities. â€Å"Other private sector banks like YES Bank and  IndusInd Bank  have also raised funds recently. † The equity issuance by Axis will lead to a 10. 75 per cent dilution. Axis said its board has approved the fund-raising plan, which will either be a domestic sale to institutions or a GDR issue. It also retains the right to sell to existing holders. Indian lenders are raising capital as loan growth is seen picking up next year after more than a year of sluggish demand.With the government proceeding with some reforms, investment demand may accelerate and banks will need to keep a higher capital buffer. RBI's plan to implement the Basel-III norms to prevent a repeat of the 2008 financial crisis mandates banks to keep higher capital. It will be implemented in phases over six years. Axis Bank's tier-I capital, or equity capital, is at 8. 99 per cent, compared with 7 per c ent prescribed by Basel-III norms. http://articles. economictimes. indiatimes. com/2012-12-18/news/35890925_1_basel-iii-shikha-sharma-axis-bank Axis Bank plans to step up lending to MFIsKOLKATA  Ã‚  Aug 13, 2012 Axis Bank – which had gone slow on lending to the microfinance institutions (MFI) post the recent crisis in the industry – now plans to scale up its exposure to the sector. The bank also looks at direct lending to self-help groups. â€Å"We had gone slow on lending to the MFI sector due to the recent crisis. However, with the regulations in place we plan to step up our lending to the sector,† said Ms Shikha Sharma, Managing Director and Chief Executive Officer, Axis Bank. The bank's exposure to MFIs was earlier in excess of Rs 800 crore.She was talking to newspersons on the sidelines of the launch of a financial inclusion programme organised by Axis Bank Foundation and microfinance institution Bandhan here on Saturday. MFIs have been recently criticise d on issues of multiple lending, evergreening of loans, lack of due diligence and coercive recovery practices. Axis Bank, Ms Sharma said, aims to achieve a credit growth in excess of 18 per cent during the current year. â€Å"The RBI has projected a growth rate of 18 per cent, we are hopeful of doing better than this,† she said.Asked about concerns regarding asset quality, she added, â€Å"There are no signs of rising defaults in the system at present. † http://www. thehindubusinessline. com/industry-and-economy/banking/article2354147. ece Axis Bank launches new campaign ‘Zindagi ke highway pe koi akele nahin badhta’ Udaipur, January 23, 2013: Axis Bank, India’s third largest private sector Bank, today announced the launch of its new campaign ‘Zindagi ke highway pe koi akele nahin badhta’ that aims to drive home the message that progress and subsequent success is mutual.The campaign designed by Lowe Lintas features Axis Bank’s Br and Philosophy ‘While we keep progressing in our lives, there always is someone else progressing along with us, so let’s Progress Together’. The campaign highlights Axis Bank’s credentials as a customer centric bank and a partner in progress who walks with its customers on the highway of life – hence the tag line Zindagi ke highway pe koi akele nahin badhta. Speaking on the launch of the campaign, Mr. R. K Bammi, Executive Director – Retail Banking, Axis Bank said, â€Å"The new film takes our brand positioning of Badhti ka naam zindagi†¦ or Progress On†¦ ahead.We understand that Progress always has a ripple effect. When one person progresses, others around him progress too. This insight is captured in our new TVC that clearly demonstrates the circle of progress and how you touch lives of others even when you do not know them. † Explaining this new phase in Axis Bank’s communication journey, Arun Iyer, National Creativ e Director, Lowe Lintas says that, â€Å"Last year we crafted ‘Badhti ka naam zindagi’ to define the fundamental philosophy for Axis Bank. The task this year was to continue building this sentiment on a larger canvass.What better than changing the frame of reference from what it means for one individual, to what it means in the context of the entire community we live in? The fact is that when you progress, others benefit too. And hence no one really progresses alone. When you move up, others do too. We hope the execution will make our audience have this joyful realization about how we are connected with each other. † Taking its philosophy of progress together Axis Bank plans to enable its customers to acknowledge contributions of others in their progress through an application called ProgressTogether.The application would be hosted on a microsite which can be reached on the URL www. progresstogether. in and will also be mirrored on Facebook. com on the Axis Bank page. Customers can use the application from their PCs and from their tablets. http://thetimesofudaipur. com/? p=1308 Axis Bank eyes 30 per cent retail assets by FY15 Press Trust of India | Updated On: October 17, 2012 12:46 (IST Private lender Axis Bank plans to increase the share of its retail lending from the present 26 per cent of the total loan book to 30 per cent by 2015, a top official said on Tuesday.As of the September quarter, the third largest private lender saw its retail loan book jump by 5 percentage points from the year-ago period, Axis Bank Executive Director Somnath Sengupta told reporters in a post-earnings conference call. On a year-on-year basis, the retail banking grew 43 per cent as of the second quarter, while large and mid-corporate banking grew just 15 per cent, he said. â€Å"The focus on retail assets will continue to grow, and our target is to take it further to 30 per cent by the end of FY15.It is a part of strategic intent to grow the retail book. We a re expanding through home, auto and personal loans. We are also selling credit cards to our existing customers. † On Monday, the bank reported better-than-expected Q2 numbers logging in 22. 08 per cent rise in net profit to  Rs. 1,123 crore. Terming the quarterly numbers as satisfactory despite a challenging environment, Sengupta said retail advances and lower expenses helped the bank post good numbers.Total income rose 27 per cent to  Rs. 8,280. 29 crore in the July-September quarter. NII rose to  Rs. 2,327 crore from  Rs. 2,007 crore, while other income grew 29 per cent to  Rs. 1,593 crore, driven by growth in fee income which stood at  Rs. 1,343 crore, a growth of 20 per cent. The bank saw its trading income rise to  Rs. 207 crore during the quarter, he said. The bank improved its net interest margin to 3. 46 per cent in the reporting period from 3. 37 per cent at the end of the first quarter.Sengupta further said the bank could maintain asset quality as its g ross NPAs and net NPAs stood barely unchanged at 1. 10 per cent and 0. 33 per cent, respectively as against 1. 08 per cent and 0. 34 per cent as of September 2011. The bank held a provision coverage of 80 per cent as a proportion of gross NPAs, including prudential write-offs. The bank had made an additional provision of  Rs. 115 crore in the quarter, he said, adding it has provided for the exposure to the troubled Hyderabad-based Deccan Chronicle Group, which has become a bad asset now.However, Sengupta did not reveal whether the bank has made full provisions for the Deccan loans and also the exact amount of the exposure. However, it has been learnt Axis Bank has exposure of over  Rs. 400 crore to the diversified company. Asked about the bank's exposure to the state-run power distribution companies (discoms) whose  Rs. 1. 9 trillion of debt was recast last month, he said it was â€Å"limited† but refused to quantify it. Similar was his response when asked about the tex tile sector, whose  Rs. 16,000 crore of debt is being recast with government intervention now.Sengupta also refused to disclose the status of other two default accounts– SevenHills Hospital (exposure at around  Rs. 463 crore) and Icomm Tele (around  Rs. 220 crore). About fresh slippages during Q2, he said the quarter saw a gross slippage of  Rs. 628 crore primarily due to a large corporate account. During the quarter, the bank saw  Rs. 99 crore incremental slippages net of restructuring and upgrades. http://profit. ndtv. com/news/corporates/article-axis-bank-eyes-30-per-cent-retail-assets-by-fy15-312162

Physical Education Essay Example

Physical Education Essay Example Physical Education Paper Physical Education Paper 1. What is â€Å"Physical Education†? Physical education (often abbreviated Phys. Ed. , P. E. , or PE) or gymnastics (gym or gym class) is an educational course taken during primary and secondary education that encourages psychomotor learning in a play or movement exploration setting to promote health. 2. Objectives of PE. * PHYSICAL DEVELOPMENT Through the carefully selected physical an individual who participates actively will develop and maintain good health and a high level of physical fitness. The acquisitron of physical skills can motivate an individual to participate, further in physical activities hence his growth and development will be enhance. * SOCIAL DEVELOPMENT Participation in the physical education activities provides opportunities for the development of desirable social traits needed for adjustment to the social life in general. Some worth while traits are friendliness, cooperation, respect for the rights of others, good sports worship, honesty in group competition * EMOTIONAL DEVELOPMENT The informal nature of physical education activity offers opportunities for self-expression and emotional mastery. example of traits are: self confidence, self control, self- reliance, courage, determination. * MENTAL DEVELOPMENT Through participation in physical education activities the individual develops his mental capacities as he learns the mechanical principles underlying movement, as he acquired knowledge and understanding of rules and strategies of games and sports, and as he discovers ways of improving his movements in gymnastics and dance. 3. Brief history of PE. If several hundred years from now archaeologist were investigating our Prev Page  society, they would find endless examples of sport in the United States: stadiums, swimming pools, running shoes, hockey sticks, skis, baseball gloves, posters of sports stars, etc. Even today a basic survey of our country would reveal sports and physical education everywhere: Some of these people begin to gain weight and lose self confidence. Having self confidence is an important key to having a successful career. Once self confidence is lowered, job performance can drop causing a career to be in jeopardy. It is important to employers that their employees have confidence in the job they are doing, as well as the skills that they posses. The confidence level of the employee also tells the employer how the company will be represented by that person. It is important to companies to keep a positive reputation and to be represented in a good positive manner by all of its employees. In closing, Physical Education is very important. People need to be reminded of how to take care of themselves and how to keep up their self confidence. By adding a Physical Education class as a requirement could uplift the way students go out into the world and achieve their chosen careers.

Lenticular Galaxies Are Quiet, Dusty Stellar Cities

Lenticular Galaxies Are Quiet, Dusty Stellar Cities There are many types of galaxies out there in the universe. Astronomers tend to classify them first by their shapes: spiral, elliptical, lenticular, and irregular.  We live in a spiral galaxy, and we can see others from our vantage point on Earth. A survey of galaxies in clusters such as the Virgo cluster shows an amazing array of different shapes of galaxies. The big questions that astronomers who study these objects ask is: how do they form and what is in their evolution that influences their shapes? A dusty spiral galaxy as seen by NASAs Hubble Space Telescope. NASA, ESA, and D. Maoz (Tel-Aviv University and Columbia University) Lenticular galaxies are rather poorly-understood members of the galaxy zoo. They are similar in some ways to both spiral galaxies and elliptical galaxies  but are really thought to be a sort of transitional galactic form.   For instance, lenticular galaxies appear to be like a  fading spiral galaxy. However, some of their other characteristics, like their composition, are more in line with elliptical galaxies. So, its very possible that they are their own, unique galaxy type.   Galaxy NGC 5010 is a lenticular galaxy which has features of both spirals and ellipticals. NASA/ESA/STScI Structure of Lenticular Galaxies Lenticular galaxies generally have flat, disk-like shapes. However, unlike spiral galaxies, they lack the distinctive arms that usually wrap themselves around the central bulge. (Though, like both spiral and elliptical galaxies, they can have a bar structure passing through their cores.) For this reason, lenticular galaxies can be difficult to tell apart from elliptical ones if they are viewed face-on. Its only when at least a small part of the edge is apparent can astronomers tell that a lenticular is distinguishable from other spirals. Even though a  lenticular does have a central bulge similar to that of spiral galaxies, it can be much larger. Judging by the  stars and gas content of a lenticular galaxy, it is far more similar to an elliptical galaxy. Thats because both types have  mostly old, red stars with very few hot blue stars. This is an indication that star formation has slowed significantly, or is non-existent in both lenticulars and ellipticals. Lenticulars usually have more dust content than ellipticals, however. Lenticular Galaxies and the Hubble Sequence In the  20th century,  astronomer  Edwin Hubble  set about trying to understand how galaxies form and evolve.  He created what is known as the Hubble Sequence - or graphically,  the Hubble Tuning For diagram, which placed galaxies on a sort of tuning-fork shape based on their shapes. He imagined that galaxies began as ellipticals, perfectly circular or nearly so. Then, over time, he thought their rotation would cause them to flatten out. Eventually, this would lead to the creation of spiral galaxies (one arm of the tuning fork) or barred Spiral galaxies (the other arm of the tuning fork). Lenticular galaxies are likely a transiition between elliptical and spiral on the standard Hubble tuning fork diagram that classifies galaxies by their shapes.   NASA At the transition, where the three arms of the tuning fork would meet, there were the lenticular galaxies; not quite ellipticals not quite spirals or barred Spirals. Officially, they are classified as S0 galaxies on the Hubble Sequence.  It turned out that Hubbles original sequence didnt quite match the data we have about galaxies today, but the diagram is still very useful in  classifying galaxies by their shapes. Formation of Lenticular Galaxies Hubbles groundbreaking work on galaxies may have influenced at least one of the formation theories of lenticulars.  Essentially, he proposed that lenticular galaxies evolved out of elliptical galaxies as a transition to a spiral (or barred spiral) galaxy, but one current theory suggests that it could be the other way around. Since lenticular galaxies have disk-like shapes with central bulges but have no distinctive arms, it is possible that they are simply old, faded spiral galaxies. The presence of a lot of dust, but not a lot of gas suggests that they are old, which would seem to confirm this suspicion. But there is one significant problem: lenticular galaxies are, on average, much brighter than spiral galaxies. If they were truly faded spiral galaxies, you would expect them to be dimmer, not brighter. So, as an alternative, some astronomers now suggest that lenticular galaxies are the result of mergers between two old, spiral galaxies. This would explain the disk structure and the lack of free gas. Also, with the combined mass of two galaxies, the higher surface brightness would be explained. This theory still needs some work to solve some issues. For example, computer simulations based on observations of galaxies throughout their lives suggest that the rotational motions of the galaxies would be similar to those of normal spiral galaxies. However, that is generally not what is observed in lenticular galaxies. So, astronomers are working to understand why there is a difference in rotational motions between types of galaxies. That finding actually lends support to the fading spiral theory. So, the current understanding of lenticulars is still a work in progress. As astronomers observe more of these galaxies, the additional data will help solve the questions about where they lie in the hierarchy of galaxy forms. Key Takeaways about Lenticulars Lenticular galaxies are a distinct shape that seems to be somewhere between spiral and elliptical.Most lenticulars have central bulges and seem to have differences in their rotational actions from other galaxies.Lenticulars could be forming when spiral galaxies merge. That action would form the disks seen in lenticulars and also the central bulges. Sources â€Å"How to Make Lenticular Galaxies.†Ã‚  Nature News, Nature Publishing Group, 27 Aug. 2017, www.nature.com/articles/d41586-017-02855-1.Informationeso.org. â€Å"The Hubble Tuning Fork - Classification of Galaxies.†Ã‚  Www.spacetelescope.org, www.spacetelescope.org/images/heic9902o/.Lenticular Galaxies and Their Environments. The Astrophysical Journal, 2009, Vol 702, No. 2, http://iopscience.iop.org/article/10.1088/0004-637X/702/2/1502/meta Edited by Carolyn Collins Petersen.

Top Facts About the 13 Original Colonies

Top Facts About the 13 Original Colonies The British Empire settled its first permanent colony in the Americas at  Jamestown, Virginia  in 1607. This was the  first of 13 colonies in North America. The 13  Original U.S. Colonies The 13 colonies can be divided into three regions:  New England, Middle, and Southern colonies.  The chart below provides additional information including the years of settlement and founders of each. The New England Colonies The New England colonies included Connecticut, Massachusetts Bay, New Hampshire, and Rhode Island. Plymouth Colony was founded in 1620 (when the Mayflower arrived in Plymouth) but was incorporated into Massachusetts Bay in 1691. The group that left England for America in the Mayflower was called the Puritans; they believed in a strict interpretation of the writings of John Calvin, who dismissed the beliefs of both the Catholics and the Anglicans. The Mayflower first made its way to Mashpee on Cape Cod, but after a disastrous interaction with the Native people in the region, they crossed Cape Cod Bay to Plymouth. The Middle Colonies The Middle Colonies were located in the area now described as the Mid-Atlantic and included Delaware, New Jersey, New York, and Pennsylvania. While the New England colonies were made up largely of British Puritans, the Middle Colonies were very mixed. Settlers in these colonies included English, Swedes, Dutch, Germans, Scots-Irish and French, along with Native Americans and some enslaved (and freed) Africans. Members of these groups included Quakers, Mennonites, Lutherans, Dutch Calvinists, and Presbyterians. The Southern Colonies The first official American colony was formed in Jamestown, Virginia in 1607. In 1587, a group of 115 English settlers arrived in Virginia. They arrived safely on Roanoke Island, off the coast of North Carolina. By the middle of the year, the group realized they needed more supplies, and so they sent John White, governor of the colony, back to England. White arrived in the midst of a war between Spain and England, and his return was delayed. When he finally made it back to Roanoke, there was no trace of the colony, his wife, his daughter, or his granddaughter. Instead, all he found was the word Croatoan carved in a post. No one knew what had happened to the colony until 2015, when archaeologists discovered clues such as British-style pottery among Croatoan remains. This suggests that the people of the Roanoke colony may have become part of the Croatoan community. The first official American colony was formed in Jamestown, Virginia in 1607; by 1752, the colonies included North Carolina, South Carolina, Virginia, and Georgia. The Southern Colonies focused most of their efforts on cash crops including tobacco and cotton. In order to make their plantations pay, they employed enslaved Africans. Colony Name Year Founded Founded By Became Royal Colony Virginia 1607 London Company 1624 Massachusetts 1620 - Plymouth Colony1630 - Massachusetts Bay Colony Puritans 1691 New Hampshire 1623 John Mason 1679 Maryland 1634 Lord Baltimore N/A Connecticut c. 1635 Thomas Hooker N/A Rhode Island 1636 Roger Williams N/A Delaware 1638 Peter Minuit and New Sweden Company N/A North Carolina 1653 Virginians 1729 South Carolina 1663 Eight Nobles with a Royal Charter from Charles II 1729 New Jersey 1664 Lord Berkeley and Sir George Carteret 1702 New York 1664 Duke of York 1685 Pennsylvania 1682 William Penn N/A Georgia 1732 James Edward Oglethorpe 1752 Sources Shi, David E., and George Brown Tindall. America: A Narrative History, Brief Tenth Edition. New York: W. W. Norton, 2016.Smith, James Morton. Seventeenth-Century America: Essays in Colonial History. Chapel Hill: The University of North Carolina Press, 2014.

Software applications Essay Example | Topics and Well Written Essays - 250 words

Software applications - Essay Example It is the reason why it is better not to rely too much upon this service in order to prevent mistakes in spelling or grammar. One of my favorite services is the ability to make footnotes and endnotes. It is very convenient when I need to add information or leave a reminder to check something later. It is also very convenient to create well-formatted outlines with updatable page numbers. PPT and Exel are very useful for creating presentations and tables. PPT gives much space for creativity; one can select different styles and formats or slides. Moreover, it is possible to insert multimedia files such as music, video or pictures in the presentation to make it entertaining. When I have to present something, I usually use this application to create some support for my speech. Exel is applicable in working with data. It makes it simple to craft table or diagrams, where variable can be changed and other numbers will update automatically. For instance, I can count my expenditures in Exel and create a comprehensive report. I think that services from MS Office are more convenient than handwriting. First of all, the produced result is easily readable. When any text is typed, it be sent anywhere by one clock only. Also, it is easy to highlight something in the text, select appropriate font type and size. Handwriting is less convenient in terms of formatting. However, it is more applicable when I need to take some notes watching the film, write down a phone number or create an outline. Using these applications every day, I am sure that they are more convenient than hand-writing. Even though writing can be faster and more convenient than typing sometimes, typing makes texts more accurate and readable. It becomes more applicable for further work because it is better structured, formatted and

Consumer Behavior [Motivation within marketing process] Essay

Consumer Behavior [Motivation within marketing process] - Essay Example This report is divided into three sections, including literature review, reflection, and discussion/analysis. In the first section (literature review), a total of four consumer behaviour theories such as marginal utility theory, consumer choice theory, perceived risk theory, and diffusion of innovations theory are discussed to gain a deep theoretical understanding of various factors that would influence a consumer’s degree of motivation and thereby purchasing behaviour. In the second section (reflection), one of my recent personal consumption activities will be described in order to analyse the motivational factors that led to the specific consumption process. Here, the way the organisation interacted with me to motivate me to consume the product is emphasised. In the third section (discussion/analysis), the major finding of the study is brought together for providing an analysis of my own consumer behaviour in the light of the issues raised in the literature review. Finally, the conclusion part summarises the key findings of the report. In order to critically evaluate the impact of consumer behaviour theories on motivation within the marketing process, it is vital to acquire a better understanding of the concepts of marketing and motivation. The process of marketing is directed at the identification, anticipation, and satisfaction of customer requirements with the ultimate objective of profit maximisation. According to Philip Kotler, â€Å"marketing is that social process by which individuals and groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others† (as cited in Singla, 2011, p.101). The marketing concept is the philosophy that requires companies to focus on the needs of their customers so as to promote decision making and to meet customer satisfaction better than competitors. As Shimasaki (2009, pp. 98-99) describes from the time

Global and International Business Context Essay

Global and International Business Context - Essay Example It was worth $263.8bn in 2009 and is forecast to continue growing, albeit slowly (ibid, p.2). Europe is the largest market for wine, holding 80.5% of the market by value. The Asia-Pacific region, which includes Australia, is worth 6.9%. The main buyers are supermarkets and hypermarkets, taking 37.9% of the market volume (ibid, p.14). Entry to the market does not require a large company or major capital investment as high quality wines command premium prices (ibid, p.15) but Datamonitor assess the likelihood of new entrants as being weak with moderate competitive rivalry. The Australian wine market is fairly fragmented with the top three producers holding just under 50% of the market by volume (Datamonitor 2010b). It was worth $5,768.4mln in 2009 and is forecast to grow at approximately 2% per year, which is faster than the global wine market (ibid, p.2). The main provider of wine is Foster’s Group Limited, holding 20.8% market share by volume. Buyer power is more important in Australia as there are low switching costs to alternatives and an unusual concentration of food and beverage suppliers (ibid). For new entrants, there are barriers to entry: import duties, taxes and large distribution costs of imported wines (ibid). Competitive rivalry is considered moderate. Producers can use branding to strongly differentiate their products, providing a wide range. The primary distributors are specialist retailers, holding a share of 73.4% by volume in 2009 (ibid, p.23). For foreign producers, the options for entering the market include starting a new company or exporting. If exporting, there are a number of indirect taxes and duties that account for 50% of the value of the imports (ibid, pp.14-15) but if importing a premium brand, market entry can be achieved successfully by adding a large margin to account for the taxes. Datamonitor assess, however, that the likelihood of new entrants is

The differences in educational attainment in class, gender and Essay

The differences in educational attainment in class, gender and ethnicity - Essay Example This discussion is in the context of ethnic groups, turns toward the socio-economic factors when one tries to find out reasons behind these differences. The Labour Force Survey( 2004/05) as in defined households poverty on the basis of income and presented the percentage of different ethnic groups. White British are 20% of the total with the lowest in income poverty. Compared to the Whites, 25% of Indian, 30% of Black Caribbean, 45% of Black African, 55% of Pakistani and 65% of Bangladeshi households are in income poverty. Strand and Lindsay (2009) reported an economic disadvantage on the basis of Free School Meal in the UK. They indicate that in 2005, 11% Chinese, 12% Indian, 14% White British pupils, up to 30% for the Black Caribbean, 34% for Pakistani, 44% Black African and 47% for Bangladeshi pupils.Patterns emerge between the achievement gap and socioeconomic disadvantage.The sociologist explains that such gaps are rooted in the economic backgrounds. Historically, as early as 19 60, it had been pointed out that poor children fell behind rich and middle-class during the early age and then stayed behind all school life. The most significant factor or factors had not been found. Sylva et al expressed that, in the early years, parenting practices and learning environment at home are crucial factors in educational attainment and progress.Hart and Risley conducted an intensive research project on language acquisition. The study continued for ten years and covered 42 families with newborn children in Kansas City.... Sylva et al, (2004) expressed that, in the early years, parenting practices and learning environment at home are crucial factors in educational attainment and progress. Hart and Risley(1995) conducted an intensive research project on language acquisition. The study continued for ten years and covered 42 families with newborn children in Kansas City. They families can roughly be divided into two classes naming ‘professional’ and ‘on-welfare’. During the first three years, they visited each family once a month. They recorded all communication between the child and the parents. The researchers then analyzed each child’s language development comparing the each parent’s communication style. They found the following amazing gaps Child Development Professional Families On-welfare Families Vocabulary by 3 years 1100 525 Parents Utterances per hour 487 178 Encouragement Expressions listened by 3 500,000 75,000 Discouragement Expressions listened by 3 80 ,000 200,000 Average IQ of the group 117 79 Table 1 developed on the data from Hart and Risley(1995) These findings from Hart and Risley(1995) expose some interesting and crucial relationships. The comparison of the vocabulary scores of each child correlated closely to the number of words the parents spoke to the child. Further, the child from lower socio economic class heard more discouragement and disapproval words whereas child from professional families heard encouragement and praise words most of the time. Children’s higher IQ , their higher vocabulary and the higher encouragement words by the parents have correlation among the professional families. On the other hand, Children’s lower IQ , their lower vocabulary and the lower encouragement words by their

Team Analysis Essay Example | Topics and Well Written Essays - 750 words

Team Analysis - Essay Example Alexies is another flexible, charming, extraordinary caring and social lady. She ensures that everything required to make the team moving such as writing materials are provided. She is also able to change very first with situations, hence flexible and understanding. Dre is another excellent administrator who shows traits of a very dedicated and a curious thinker who is not able to resist an intellectual challenge. The then complements the team by reminding us always of the rules and regulations of the team that must be followed and ensures participation by every group member. Jawon is another charismatic and inspiring man who is able to mesmerize his listeners. He therefore help the team with inspiring quotes and related experiences to help us make informed decisions as we work together as a team. Sharon closes the list as a spontaneous energetic and a strategic thinker who always has a plan for everything. She therefore helps the team with its planning of activities in a logical man ner, which has been a milestone in enabling the team to achieve its some of its goals. On my side, I am also another smart, energetic and very perceptive person who always adds in the gap in the team to join all the ideas presented in order to make logical conclusions, hence making the team make steps towards completion of its tasks. After we were assigned team members, we went ahead to work with the team members as assigned as we believed in working with anybody as a team to uplift each other. We did not therefore add or drop any team members. The team therefore was not affected in anyway due to new members getting in it or other members being dropped. Some of the biggest challenges have been those concerning place and time to meet. Initially, after the members had been assigned to the team, we were faced with the challenge of finding the most appropriate place to meet. We wanted a quiet place with minimal

Motivation and Work Design Essay Example | Topics and Well Written Essays - 2000 words

Motivation and Work Design - Essay Example This paper discusses the motivators’ significance and outline ways by which employers can design job roles to take account of individual motivations. Significance of intrinsic and extrinsic motivation Many motivational theories exist that offer bases for understanding effects of motivational factors and strategies for moderating the effects as well as ways for monitoring effects of the factors. Theory X and theory Y, as McGregor offers, is one of such theories. The theory establishes assumptions on human behaviour to develop a framework for understanding people in a work environment and to influence actions and behaviour of the people towards desired outcomes. Theory X assumes that people are not willing to conform to expectations and calls for managers and organizations’ control of people for achievement of objectives. It therefore suggests guidelines that can be attained through push factors such as punitive measures for failure to comply. Theory Y however argues for responsible behaviour and actions in which people can align them to set goals in their organizations and work towards realization of the goals (Saiyadain 2009, p. 167). According to Theory X, people do not like work and this means that external influence is necessary to influence completion of desired works. The theory also assumes that people are less ambitious and do not like responsibilities. Instead, they prefer to work under control. In addition, people lack creativity into completing tasks and generating solutions into problems to support the postulate of necessity of external influence. In recognition of Maslow’s hierarchy of needs theory, Theory X assumes that people are motivated at â€Å"physiological and safety levels† (Saiyadain 2009, p. 167). Intimidation is further necessary on people in order to ensure achievement or objectives. A consideration of Theory Y assumptions however recognizes people’s willingness to work if suitable conditions exist. Co ntrary to external pressure to influencing organizational objectives, Theory Y assumes that people are able to exercise self-control in operations for achieving set goals. Creativity towards problem solution is also assumed to be evenly distributed among all members of an organization. Another difference between Theory X and Theory Y is that Theory Y assumes motivation at all levels of Maslow’s hierarchy. In addition, motivating people, under the theory, leads to self-management and creativity that can facilitate success (Saiyadain 2009, p. 167). The scopes of intrinsic and extrinsic motivators are one of the based for understanding their significance. Intrinsic motivators exist within a person and their driving force establishes their significance. One of the examples of intrinsic motivators is the desire to fulfil needs such as basic needs and establishes significance of the motivators through a push effect. Once a need is identified, a person works hard to fulfil the need for self-satisfaction and this is consistent with Maslow’s postulate that human beings are motivated to fulfil their needs. Self-utility needs such as need to feel a sense of self esteem, happiness, and pride are other factors to intrinsic motivation through change in behaviour and the intrinsic rewards establish significance of intrinsic motivators. This is because people are conscious of their needs and once the needs

Team Analysis Essay Example | Topics and Well Written Essays - 750 words

Team Analysis - Essay Example Alexies is another flexible, charming, extraordinary caring and social lady. She ensures that everything required to make the team moving such as writing materials are provided. She is also able to change very first with situations, hence flexible and understanding. Dre is another excellent administrator who shows traits of a very dedicated and a curious thinker who is not able to resist an intellectual challenge. The then complements the team by reminding us always of the rules and regulations of the team that must be followed and ensures participation by every group member. Jawon is another charismatic and inspiring man who is able to mesmerize his listeners. He therefore help the team with inspiring quotes and related experiences to help us make informed decisions as we work together as a team. Sharon closes the list as a spontaneous energetic and a strategic thinker who always has a plan for everything. She therefore helps the team with its planning of activities in a logical man ner, which has been a milestone in enabling the team to achieve its some of its goals. On my side, I am also another smart, energetic and very perceptive person who always adds in the gap in the team to join all the ideas presented in order to make logical conclusions, hence making the team make steps towards completion of its tasks. After we were assigned team members, we went ahead to work with the team members as assigned as we believed in working with anybody as a team to uplift each other. We did not therefore add or drop any team members. The team therefore was not affected in anyway due to new members getting in it or other members being dropped. Some of the biggest challenges have been those concerning place and time to meet. Initially, after the members had been assigned to the team, we were faced with the challenge of finding the most appropriate place to meet. We wanted a quiet place with minimal

Child and family health nursing Research Paper Example | Topics and Well Written Essays - 500 words

Child and family health nursing - Research Paper Example Previous research on child and family health nursing focus on ways of enhancing health care without emphasizing on the importance of collaboration of all parties in the care. Therefore there is need for an investigation into ways in which the parties within child and family nursing care can collaborate as a way of improving the care on various childhood health issues. The aforementioned problem will be solved through a methodological research with a view of obtaining data and information from the parties involved in child and family health nursing. This data will be analyzed, discussed and presented in form of recommendations to all stakeholders. In order to solve the problem wholly, the proposed research will investigate into collaboration in promotion and maintenance of children’s health, healthy lifestyles among children and the various programs that are aimed enhancing the health of young people. In addition, the roles that are played by nurses, children and their family especially the mothers in promotion of child health will be investigated. The specific areas of care such as prevention of obesity and accidents among children will be focused by the investigation. The significance of programs for child and family health will be studied and their effectiveness improved. The analysis of research findings will lead to presentation of suf ficient data and information that would be applied for improved collaboration in child and family health nursing. In promotion of child and family health, there is need for healthy living. This can only be achieved if family members and their children are sufficiently informed on their role in promoting health. Through participation and communication as forms of collaboration, family members and children will be aware of the ways in which they would promote their health such as proper diets. Moreover the involvement of nurses in care will be

Woman in Mind by Alan Ayckbourn Essay Example for Free

Woman in Mind by Alan Ayckbourn Essay How does Ayckbourn present the contrast between Susans fantasy family and her real family in Woman in Mind. Explore the importance of this contrast to the plays central theme. In Woman in Mind Ayckbourn uses Susans creation of an idealistic fantasy family and more importantly the contrast of this perfection with her reality to help portray Susans emotional breakdown to the audience. The role of the fantasy family in this play is to emphasise the unhappiness and emotional turmoil in Susan real world as they generally appear at a point where Susan is in a particularly distressing situation with her real family. One of the ways in which Ayckbourn presents the contrast between the two families is with the use of the differing appearances. For example when the audience meets the fantasy family for the first time they are presented as (tall, good looking, athletic), and Lucys clothing is (fresh, summery, rather timeless). This is a complete contrast to the way in which the real family is presented (an unattractive picture, entirely lacking the lightness and ease of her earlier family). Immediately Ayckbourn has shown the fantasy family to be more ideal and suitable for Susan which hints that Susan is not at ease in reality , even though there has not yet been much insight into the causes of Susans breakdown. The setting of Woman in Mind is also essential in the presentation of the contrasting families although it is important for the audience to remember that the play is seen from an entirely subjective viewpoint and that although two settings are implied only one is actually the reality. Ayckbourn uses the lighting and sound effects to accenuate the contrast between the two worlds. For example the stage direction at the beginning of the play suggests the setting to be a (small, tidy, surburban garden) but when members of her fantasy family appear the use of lighting ( The garden grows inperceptibly bigger and lighter) accompanies the changes which Susan herself suggests herb garden, lake and tennis courts. The setting is vital as it shows the fantasy family to be more upper class and perhaps this helps Susan to feel more worthy in her life. The use of simpler contrasts such as food and drink also helps Ayckbourn to display the contrast between the two families and he achieves this with the use of props. For example, Susan is offered champagne and gourmet meals by her fantasy family whereas, in reality she is given the less sophisticated sherry and must put up with Muriels dreadful Earl grey omelette. The actions of Susan show how much more she prefers her fantasy family, which is shown by the stage directions, for example (leaving her sherry glass on the card tableshe comes across her glass of champagne and drinks it). The contrast between the two families is also presented through the use of language. An example of this is the way in which the fantasy family use nicknames for each other, for example Big Sis, Susie which helps to show the happy, friendly relationship they have. The tone of voice is completely different however in her reality situations. For example when Gerald defends Muriel in saying that Susan should be more sympathetic towards her because of her present and past sufferings Susan is extremely sarcastic Sorry, sorry, sorry. The fantasy family is also presented as having completely different attitudes towards Susan and Ayckbourn has used this along with the other techniques to emphasise her emotional turmoil. For example her fantasy family are extremely grateful for her and appreciate her Were all going to have to take extra special care of you Were just all so proud of you. The contrast between the two families is important in showing the insecurities Susan has in her life and her fantasy family is a representation of her dreams which for Susan become confused with reality. One of the main reasons for Susans emotional breakdown is her feeling of not being loved which is mainly a result of her distant unloving relationship with Gerald. Gerald and Susan have conflicting opinions even about small unimportant things for example, they have different opinions over the bush in their garden. Gerald calls it a dead bush whereas Susan claims : Its not dead I planted it yesterday. Gerald is also very unsympathetic towards Susans turmoil, for example when Susan says she is not very happy, Geralds unhelpful viewpoint is well who is? These days. Very few. Gerald seems too interested in the book he is writing which is an important factor in Susans breakdown. The lack of a physical side in their relationship leads Susan into the arms of her imaginary lover Andy, whilst in reality she has burnt Geralds history of the parish All sixty pages blazing away. More importantly Gerald seems very unaware of the change in his relationship with Susan. For example when Susan tells Gerald she does not love him anymore, Geralds response is Im not aware my feelings towards you have altered that much which gives a clear insight into the lack of closeness in their relationship to the audience. Susans emotional breakdown is also caused by her relationship with Rick which Ayckbourn presents as one without the usual mother-son communication. Although Susan seems to be quite light-hearted and sarcastic over the fact that their son does not talk to them All of us miming to each other over the table she is however, very aware and upset at the lack of closeness between them. For example, when Gerald explains to her that Rick wants all of his furniture to be sold Susan replies Well have nothing left of him at all. This display of sudden distress to the audience emphasises strongly the emotional stress Susan is experiencing. A different side to Susan is seen when Rick tells her of his marriage to Tess and explains that he does not want the family to meet her, and Susan believes it is because of Gerald Why? Because of your father?. This shows the distance in her relationship with Rick and Susan becomes distraught when she discovers that Rick has always considered her to be an unfit mother I dont want to hurt you anymore, Mum, but God help any daughter who had you as a mother. This is a complete contrast in Susans fantasy life however, because she does infact have a very close relationship with her fantasy daughter Lucy. An example of the difference between her two children is that whereas Rick was very reluctant to tell Susan about his marriage, Lucy is very eager theres something I desperately want to tell you. Ayckbourn has also used the role of an interfering sister-in-law to enhance the worthlessness Susan is feeling. Muriel constantly insists on providing meals and drinks and criticises Susan always where Gerald can hear. An example of this is when Muriel puts Earl Grey tea in an omelette and says to Susan I do wish youd label things, Susan. Its a very inconvenient kitchen to work in , it really is. All of these aspects in Susans reality lead her to having low self-esteem and the questioning of her role. An example of this is when Susan claims that the thrill of being a housewife has gone I used to be a wife. I used to be a mother. And I loved itThe thrill has gone which is a complete contrast to her fantasy world which shows that she clearly wants to be able to employ staff (Murieldressed in very formal maids black bombazine) . The fantasy family are summoned to help her cope and their words are Susans real thoughts which become forced into reality and help Susan to say what she is really feeling. For example, when Bill comes outside to persuade Susan to eat lunch with them Tony and Lucy tell him to drop dead, these are Susans thoughts articulated by the characters and lead Susan herself to say the same Oh, Bill, do drop dead. Susan does have , at that stage still have some control over her life as she is able to banish her fantasy family whenever she wants. The complete contrast in families is extremely important in showing Susans emotional breakdown because the fantasy family has been perfected down to every last detail in Susans mind and shows the ideal life Susan would love to lead. However because of the idealism the fantasy family provides Susan becomes less and less able to control her own creation. This is shown in act two where her fantasy life and reality become mixed and she has entered a world of madness created by herself (What we see are images remembered by her from films she has seen, books she has read, TV she has watched). By this stage in her breakdown Gerald seems to know the fantasy family and talks to them in the light-hearted language that they used with Susan earlier Tony, you old rascal. Whereas it was only in reality that Susan felt ignored which forced her into an imaginary world where she was loved and treasured, now it seems that neither of her families are taking notice of her: LOOK AT ME AT ONCE, DO YOU HEAR? ALL OF YOU!!!. This is the final point in Susans breakdown.

Zebrafish in Toxicology Research: Advantages and Limitations

Zebrafish in Toxicology Research: Advantages and Limitations The abuse of psychoactive substances is a serious public health problem and understands the brain disorder induced by psychoactive substances is an important challenge in biomedical research that requires extensive clinical and preclinical investigation (Neelkantan et al. 2013; Stewart et al. 2011). Recreate the complex network of neurochemical interactions in organisms in vitro is not possible, especially for psychotropic drugs (Riehl et al. 2010). In this way, experimental animal models is a important tool for investigation of the toxicology and chemistry of the drugs of abuse. Animal models in toxicological and pharmacological research using mammals present high cost, consumes large amounts of chemical compounds and are laborious to perform the tests and maintenance of animals. In this context, animal models such as the zebrafish, which outweigh these disadvantages, are an interesting and promising alternative in research. Since the 1970s, the zebrafish (Danio rerio) is used in research in neuroscience and developmental biology (Serra et al. 1999). In the 1990’s, zebrafish were used for the first vertebrate large scale mutagenesis screen. In last few years, the use of zebrafish (Danio rerio) in scientific research has increased rapidly in other science fields, including Pharmacology and Toxicology (Chakhaborty et al. 2009). The zebrafish represents an interasting model for integration of research of genetic, neural and behavioral aspects (Miklà ³si and Andrew, 2006). The coupling between behavioral assays and analytical and molecular techniques permits the elucidation of mechanisms of toxicity, the test of new drugs for therapeutic treatments and the study of new drugs (Tierney et al. 2011). The aim of this paper is to outline recent developments and futures perspectives in drugs of abuse research with zebrafish, in Experimental and Analytical Toxicology. Zebrafish as a new animal model in Toxicology: advantages and limitations The zebrafish is a small tropical fish native of northern India and adjacent countries. Many factors and animal characteristics make zebrafish an attractive and efficient model to analyze the mechanisms of action and effects of drugs in general (Chakhaborty et al. 2009). Zebrafish and humans share about 75% of their genome and have physiological similarity (Chakhaborty et al. 2009, Zhu et al. 2014). Genome, transcriptome and proteome of zebrafish have been widely studied and described (Maximino et al. 2010). The similarity level between zebrafish and humans is also observed in the nervous system (Mathur and Guo, 2010). Zebrafish are small (at adulthood, 2.5 – 4.0 cm) and maintenance costs of this fish in laboratory are considerably low, permitting logistical and economical advantages over rodent models (Key and Devine, 2003). The fertility rate and the number of embryos generated are higher those in mammalian models (Chakhaborty et al. 2009). In general, an adult female can produce 200-300 eggs and reproduce 2 or 3 times per week (Blaser and Gerlai, 2006; Gerlai 2003; Patton and Zon, 2001; Zon and Peterson, 2005). The zebrafish cycle of life and development period is well-characterized and short (3 to 4 months) (Cadet, 2009; Hill et al. 2005). The body is formed in the first 24 hours post fertilization (hpf) and the internal organs are fully developed at 96 hpf (Chakhaborty et al. 2009; De Esch et al. 2012b; Ninkovic and Bally-Cuif, 2006b; Parng et al. 2002; Patton and Zon, 2001). The development outside of the uterus and the optical transparency of eggs and tissues during embryogenesis allows the visualization of tissues and organs in vivo, making possible the visual analyses in real time of early developmental processes, organ morphology and dysfunctions caused by drugs of abuse and quantification of cell proliferation and cell death in specific tissues (Chakhaborty et al. 2009; Friedrich et al. 2010; Hill et al. 2002; Ingham 2009; Miklà ³si and Andrew, 2006;; Mathur and Guo, 2010; Ninkovic et al. 2006b; Parng et al. 2002; Patton and Zon, 2001; Peterson and MacRae, 2012; Xu et al. 2011). In addition, blastomeres of zebrafish are large and stable for biophysical and electrophysiological assays (Zhu et al. 2014). The zebrafish has become a widely utilized model organism in pharmacological and toxicological research, particularly due to evidence that they may share with humans and other mammals some key receptors targeted by drugs of abuse (Miller et al. 2014). In addition, zebrafish are highly social animals which enables them to display robust behavioral responses, such as shoaling, aggression and social preference, and emerge as a sensitive alternative model to investigation of drugs of abuse-evoked states (Cachat et al. 2013; Pham et al. 2012). Another advantage is that the size of zebrafish provides a rapid absorption of drugs via the gills and leads to bioaccumulation in Central Nervous System (CNS) and other tissues (Echevarria et al. 2008). Zebrafish is amenable to molecular and genetic analysis (Bailey et al. 2013; Chakhaborty et al. 2009; Miklà ³si and Andrew, 2006; Parng et al. 2002). Since genetic mutations can interfere in brain function, the use of molecular and biochemical techniques in zebrafish allows the identification of molecular substrates for drugs in brain and the analysis of function and regulation of the genes, the production of transgenic strains and the induction of specific mutations, inducing overexpressing of the genes or decreasing genes expression (Cadet 2009; Goldsmith 2004; Key and Devine, 2003). Use of zebrafish mutant strains has allowed the understanding of mechanisms and pathways and neural expression of specific genes. Due to the increasing progress in this area, studies of mutant zebrafish have investigated specific behaviors, diseases, deformities and functional processes (Spitsbergen and Kent, 2003). The performance of point mutations in zebrafish, generating mutant lines, enables the molecular investigation of the mechanism of action of drugs of abuse, determining specific receptors and target molecules. Although the model advantages are numerous, some limitations should be considered in the use of zebrafish in toxicological, pharmacological and neuroscience research. The normal or defective functioning of the human brain is complex to be fully modeled in zebrafish brain. Some areas do not have the same degree of development of the mammalian brain, making it difficult to map for mammalian counterparts (Kalueff et al. 2014; Rinkwitz et al. 2011; Stewart et al. 2014). Moreover, the social behavior is not clearly defined in fish larvae (Kalueff et al. 2014; Stewart et al. 2014). Zebrafish has a genome 30-40% tetraploid due to an genome duplication with some of their genes having two copies instead of one as in mammals – and one of these two genes are not represented in the human genome (Alestrà ¶m et al. 2006; Klee et al. 2011; Stewart et al. 2014). One disadvantage associated with the zebrafish model is the fact that some drugs are not soluble in water, making it difficult to administration by immersion. This potential problem can be solved by using organic solvents or other routes of administration (Stewart et al. 2014). In other hand, exposition to drug by immersion reduces the stress-induced by injection (Stewart et al. 2011b). Finally, although the barrier between brain and blood presents development similar to humans, the distribution of some drugs in organism may be different in different species (Stewart et al. 2014). Although the pattern has some limitations, the advantages over conventional models mammals make zebrafish a very interesting alternative in research. In this sense, the use of zebrafish in research involving drugs of abuse, in order to characterize drugs of abuse effects and to quantify these compounds in a biological fluid from the animal is increasing and represents a great target for research. Zebrafish research to study the drugs of abuse The conduct of toxicology research in laboratory animals has become a well-established and essential practice and chemical and toxicological information on chemical compounds and drugs are obtained from the results of these studies (Gad 2007; Olson et al. 2000). The use of animals in research has several advantages: low cost, easily use and functional homology with humans (Gerlai et al. 2010).The animal experiments to predict the action, metabolism and effects of drugs of abuse in humans are extremely important in Toxicology. Introduced as a model for neural development by George Streisinger in the 1960’s, zebrafish has become a promising aquatic model for study of drugs. The zebrafish is an efficient alternative model of drug delivery via the gills, by direct application of drugs in water and posterior submersion of the animal. Between 12 and 14 days after fertilization (dpf), molecular oxygen is mainly absorbed by the skin, suggesting that this is the main route of uptake for small molecules, and after 72 h the embryos begin to swallow indicating the availability of the oral route for absorption of chemical compounds (Goldsmith 2004). Exogenous compounds, such as ethanol, have been shown to rapidly enter in systemic circulation of the fish, demonstrating the high sensitivity of the zebrafish to various psychotropic agents (Dlugos and Rabin, 2003; Echevarria et al 2006; Kyzar et al. 2012). In the larval and embryonic stage, the performance of rapid and high-throughput analysis of multiple behavior s and screening of chemical compounds is possible and suitable (De Esch et al. 2012b; Guo 2009; Richendrfer et al. 2012). The first response to the action of a psychoactive substance is the behavior. In this sense, the zebrafish has been widely used in the development and validation of behavioral assays to different drugs of abuse, due to its sensitivity to drugs and their robust responses. Locomotor activity, learning, sleep, aggression, social and antipredator behavior are some of the observed and well-characterized behavioral parameters in zebrafish (Bailey et al. 2013;Cachat et al. 2013; Guo 2004; Pham et al. 2012; Spitsbergen and Kent, 2003). Endocrine responses to stress in zebrafish are also an important tool for toxicological effects induced by drugs of abuse. In zebrafish, the hypothalamus-pituitary-interrenal axis (HPI) is homologous to the hypothalamic-pituitary-adrenal axis (HPA), found in mammals and humans, and cortisol is involved in physiological responses to stress situations (Stewart et al. 2010). Another interesting pattern of physiological change for toxicological investigation of drug in zebrafish is the color of the skin. As mammals, fish have cells containing pigments in the collagen layer of the dermis and these cells have hormonal and nervous regulation (Nguyen et al. 2013). In this sense, effects on skin color may contribute in part of the elucidation of the mechanism of action of many drugs of abuse. The toxicity induced by abuse of drugs in the digestive and cardiovascular systems of zebrafish can also be determined. These systems are developed and become fully functional in the first days after fertilization (Patton and Zon, 2001). The characterization and monitoring of blood vessels in embryos is easily achievable (Rubinstein 2003). The heart rate is an indicator of cardiac toxicity widely used. Morphological examination of the heart and digestive organs can be performed to identify organ-specific toxicity of drugs of abuse (Rubinstein 2006). For example, the effects of environmental toxin tetrachlorodibenzo-para-dioxin (TCDD) on heart rate (Henry et al. 1997), the functional lipid metabolism (Farber et al. 2001), the effects of fungicide riphenyltin acetate (APTT) in hepatocytes (Strmac and Braunbeck, 1999) were investigated using histological and immunochemical analysis. The development of analytical techniques to determine compounds of interest in biological fluids zebrafish also plays an important role in the elucidation of mechanisms of action and toxicity of drugs of abuse. Moreover, it is extremely important to develop methods of extraction and concentration of analytes and biomarkers that make possible dosages required to understanding toxicological aspects of these drugs of abuse. The main analytical methods developed to study the drugs of abuse in zebrafish are listed in Table 1. The new psychoactive substances (NPS) that have emerged in recent years have action and effect mechanisms partially or totally unknown. According to UNODC, the number of NPS significantly increased between 2009 and 2013 (UNODC 2014). In many poisoning deaths caused by these unknown substances, the lack of information makes it difficult to identify the cause of death. Therefore, the use of zebrafish in research represents an important tool to scan and evaluate the chemical and toxicological properties of both known and unknown drugs of abuse. Marketing Design and Innovation: Wrigley Marketing Design and Innovation: Wrigley Wrigley is a well-known global brand dealing in wide range of confectionery products such as chewing gums, chewy and hard candies, mints, and lollipops. It is operating in nearly 50 countries and distributing its products in more than 180 countries. The company is based in Chicago, Illinois and was founded in 1891. Some of its brands i.e. Juicy Fruit, Wrigleys Spearmint and Altoids have heritage of more than hundred years. Wrigley is famous for its innovative products that are introduced into its product line from time to time. Wrigley uses best ingredients and packaging materials for its products and the core principles on which it operates include quality, freedom, efficiency, responsibility and mutuality (Wrigley.com, 2017). Late in 2014, Wrigley merged its Orbit and Extra brand but it launched Extra with new improved taste in 2015. As per the new market trends for health and taste, Extra is a new sugar-free gum available in single packs, multipacks and bottles introduced in more than five different tastes. The product is launched for Australian and New Zealand market. One of the best attributes of Wrigleys product is innovation and the concern for consumers health. Wrigley continuously update the flavors of its Extra brand to please the palate of its valued customers. UK confectionery market have been observed to have a high volume consumption and it stands as the sixth largest in terms of confectionery consumption. The confectionery market is driven by pleasure, convenience, drug replacement, snacking and innovation in products (Globaldata, 2016). Consumers are becoming health conscious due to the increasing issues like diabetes and obesity. Dentists are also increasing the awareness among people about oral health and the tooth related diseases such as plaque and saliva generation etc. dentists are making the consumers aware of the benefits of chewing. Due to the increased health consciousness, people are likely to take more products for treatment and prevention of such issues. Wrigley has launched Extra and Extra Active in association with The Australian Dental Association (ADA), New Zealand Dental Association (NZDA) and the FDI World Dental Federation. According to Country Report Wrigleys Extra marked the growth in 2016 because of its sugar-free and oral care features (Country Report, 2016). Now, Extra is involved in cause-related marketing and is making associations with the dental professional to educate the families about the significance of oral health. This brand contributed about one third of the percentage of total value shares of the Wrigley Company and is expected to continue to gain highest share because of its uncountable benefits (Country Report, 2016). Maslow Hierarchy of Needs theory   Ã‚   According to the Maslow hierarchy of needs theory, Wrigleys product Extra attempts to satiate the physiological needs of an individual. Although its not basic necessity for life but oral health and refreshment are necessary for an individual and Extra` is capable of meeting these needs. It also satisfies the social needs of an individual because it boosts the confidence and reduces pressure and anxiety according to the research conducted by psychologists (Smith, 2012). Refreshing breath and sweet smell is necessary if an individual is attending a social gathering or event which is satiated by Extra i.e. to meet the love and belonging needs. People with high level of income usually buy Wrigleys Extra which also satisfy esteem needs because it represents the status quo of the individuals consuming this brand. The self-actualization needs of an individual can be satiated by Extra because it gives a new touch to the lifestyle of an individual i.e. a refreshing breath and increased confid ence. Diffusion of Innovation Model Diffusion is defined as the process by which an innovation product is passed on to the members of a social system with the help of different channels over a specified time period. There are five types of people involved in the diffusion of innovation process i.e. innovators who are adventurous and are ready to the test the product as soon as possible; early adopters adopt the idea and are aware of the benefits associated with change; early majority adopts the idea before an average person does; late majority adopts the idea once a greater majority has tested it, and laggards are cynical to change and do not adopt the idea usually (Smith and Song, 2004). Due to increased awareness among consumers about oral health, the percentage of people using Extra brand is increasing. Wrigleys Extra has been rated 8.9 out of 10 by the consumers which means that they are early adopters who have adopted the product within a time span of two to three years (infoscout.co, 2017). The other reason for product adaptability is the range of tastes available i.e. the consumers consume different tastes of the products to please their palates. Consumers prefer products which are healthy and Extra is healthy in terms of oral care and its sugar-free as well. Extra is clinically proved by the professional dental associations and it also stimulates the saliva by 10 times. It is very important to identify the needs of consumers and become aware of the market trends before launching a new product. Because the consumers are becoming increasingly health conscious, Wrigley has identified recent trends in the market and launched Extra into the market. Kano model Customers needs change over the period of time due to the changing market trends and in the recent business environment, customer is considered as the king of a business. According to the Kano model, a product must be developed considering the basic needs of customers, performance needs and excitement needs i.e. basic needs are hygiene needs while excitement needs are delighting needs and these delight needs later one become basic needs and then customers need something new (Wang and Ji, 2010). Wrigleys Extra is a product that can satisfy the fun and pleasure needs along with the health needs of an individual. The hygiene needs of Wrigleys Extra are the promotion of oral health, prevention of teeth caries, and plaque reduction etc. while the fun and pleasure attributes of Extra satisfy the delight needs. With the innovation of brand these delight needs will become the basic needs of an individual. The bottom line is that the product should have the attractive and must-be attributes that can fulfill the needs of customers for which they are using the product. These attributes of Extra are health and bacteria prevention ingredients. Product anatomy During the product development, the anatomy of product is important to analyze in terms of the benefit it will offer (Blythe, 2017). The product anatomy is conducted to match the consumer trends with the product offered by a particular brand. The core product of Wrigleys Extra is the oral health and its sugar free i.e. cleans food debris, neutralizes plaque acids, strengthens teeth, reduces dental caries, prevents tooth decay, and stains. The generic product of Wrigleys Extra is that its available in wide range of flavors i.e. strawberry, peppermint, spearmint, white lemon lime, bubble mint, water melon, berry and orange cream etc. The expected product is that it stimulates saliva and refreshes individuals breath. And the augmented product of Wrigleys Extra is that it is available in different types of packaging i.e. 14 pieces and 10 pieces single pack, 28 and 42 pieces multipack, and 46 pieces bottle (Desfosse, 2017). This product has delighted the palate of numerous customers which is reflected in the increased sales figure of Wrigley. A report showed that one third of Wrigleys sales of 2016 were contributed by Extra (Country Report, 2016). It shows that people are continuously using the Wrigleys Extra for their oral health. The development of Wrigleys Extra has shaped the overall gum market and has proved to be a market leader in 2016 by increasing the overall sales of Wrigley. The prime cause for increased value of Extra is its association with the professional dental associations and being a sugar-free chewing gum. The brand awareness is created by educating the families and general public through the use of creative and educative advertisements (Schultz, 2015). According to statistics of 2015, the sugarless and breath fresheners has seen considerable increase in dollar and unit terms. The sales of Wrigleys Extra increased to 9.3% from 8.6% a year ago. This is because consumers are adopting the more socially acceptable mint and refreshment gums for refreshing themselves. The sales of Wrigley Extra are expected to grow in the near future because the dental care specialists are positioning the oral care and sugar free gums as more important for the consumers to chew after and between the meals (CSP Daily News, 2015). It will be easy for Wrigley to retain its customers for Extra because of the cause-related marketing and its association with the professional dental associations. Due to the increased consciousness and awareness among the people about obesity, they are reducing more and more on the snacks and this is the best alternative that can be replaced for snacks. This trend of marketing is likely to increase the sales figure for Extra chew ing gum. Another important marketing milestone of Extra is that its associated with the Action for Children charity donations from sales of Extra packs. Balanced scorecard Business scorecard is the metric used for the purpose of aligning different strategies with the vision and mission of an organization. It undertakes the newly formed strategy of a particular business and transforms it into marching order on daily basis. A newly developed product can be seen from four perspectives according to the balanced scorecard. These four perspectives are learning and growth perspective, business process perspective, customer perspective and financial perspective (Violet and Josiah, 2011). Learning and growth perspective: According to the recent statistics for Extra gum, it can be evaluated that the consumers percentage using this product is increased a certain extent during 2016 and is expected to grow further (Country Report, 2016). Although Extra gum was once merged with the Orbit brand of Wrigley but later on it was relaunched with improved taste and packaging that attracted a whole new lot of consumers and increased the market share by 71%. Customer are satisfied with Extra and Extra Active brand of Wrigley due to its string oral care positioning and sugar-free attribute. Business process perspective: Extra gum was launched with new taste and packaging and it was brought back to the market due to its increased demand from the customers. Management has launched the product after conducting complete market research and clinical importance of the product. It is made with best possible ingredients i.e. real sugar and no artificial colors are added into it. The unit sales of Extra gum are increased from 8.6% to 9.3% that shows the efficient procurement and distribution capabilities of Wrigleys Extra (CSP Daily News, 2015). Customer perspective: Extra is available in different tastes, different packets size and is suitable for customers of any age. The product is best for chewing before and after the meals and is mainly targeting the oral care of children and aged people. It is the best replacement for the customers who want to quit smoking and it can also be used after smoking. Customers are satisfied about this product which is evident from the increased sales figure and the reviews of customers for this product (Wrigley.com, 2017). Financial perspective: Extra gum has contributed one third of the total sales of Wrigleys overall sales figure. The Country Report (2016) quotes that The company is expected to edge up by around a third of a percentage point overall to reach close to 89% value share. The companys share gain in 2016 will be solely due to its Extra brand, which alone will gain over a percentage point in the year and dominate sales with over 71%. It means that the brand is also performing well in terms of finance. The overall position and performance of Extra gum suggest that due to the oral care positioning and cause related production and marketing of the product, Extra will be put as an important element for the oral care regimes. The competitive advantage of the product is that it is available in different sizes, flavors, packets, is nutritional and perfect for all age users and is available in more than 180 countries. Extra gum is one of the best products designed by Wrigley for oral care and is sugar-free which was once kicked out of the market due to the other brands offering same product. Based on the heritage of more than hundred years and the best quality, Extra reclaimed its leadership and innovative place in the market after its launch with new tastes and packaging. The innovation and leadership attributes of Wrigley are renowned in the market. The company should strive its best and keep an eye on the market to continuously upgrade the brand in terms of packaging and tastes so that it may not lose the market share. References Blythe, J. (2017). Product Anatomy. [Online] SAGE Books. Available at: http://dx.doi.org/10.4135/9781446221617.n17 [Accessed 18 Mar. 2017]. CSP Daily News. (2017). Candy: Mints/Gum/Breath Fresheners 2016. [Online] Available at: http://www.cspdailynews.com/category-data/cmh/candy/candy-mintsgumbreath-fresheners-2016 [Accessed 18 Mar. 2017]. Country Report, (2016). Confectionery in the United Kingdom. Country Report. Euromonitor international, p.57. Desfosse, R. (2017). Chewing Sugarless Gum Can Prevent Tooth Decay. [Online] Colgate. Available at: http://www.colgate.com/en/us/oc/oral-health/basics/nutrition-and-oral-health/article/chewing-sugarless-gum-can-prevent-tooth-decay-0213 [Accessed 18 Mar. 2017]. Globaldata, (2016). Consumer and Market Insights: Confectionery in the UK. Market Research report. Global data, p.167. Infoscout.co. (2017). Survey Wrigleys Extra Consumers in Our Research Panel. [Online] Available at: http://infoscout.co/brand/extra/survey [Accessed 18 Mar. 2017]. Schultz, E. (2015). Something Exhilarating Happening in Your Life? Chew Gum. [Online] Advertising Age. Available at: http://adage.com/article/cmo-strategy/wrigley-5-gum-ends-stimulate-senses-campaign/297690/ [Accessed 18 Mar. 2017]. Smith, A. (2012). Effects of Chewing Gum on Stress and Health: A Replication and Investigation of Dose-Response. Stress and Health, 29(2), pp.172-174. Smith, T. and Song, S. (2004). A Spatial Mixture Model of Innovation Diffusion. Geographical Analysis, 36(2), pp.119-145. Violet, J. and Josiah, H. (2011). Performance Management Using Balanced Scorecard. Indian Journal of Applied Research, 4(4), pp.1-3. Wang, T. and Ji, P. (2010). Understanding customer needs through quantitative analysis of Kanos model. International Journal of Quality Reliability Management, 27(2), pp.173-184. Wrigley, (2016). Wrigley Highlights New Product Lines. [Online] Prepared Foods. Available at: http://www.preparedfoods.com/articles/119062-wrigley-highlights-new-product-lines [Accessed 18 Mar. 2017]. Wrigley.com. (2017). Wrigley.com: The Story of Wrigley. [Online] Available at: http://www.wrigley.com/global/about-us/the-story-of-wrigley.aspx [Accessed 18 Mar. 2017].

The Awakening and The Yellow Wallpaper -- Chopin Awakening Essays

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kate Chopin's story The Awakening and Charlotte Perkins Gilman's story The Yellow Wallpaper draw their power from two truths: First, each work stands as a political cry against injustice and at the socio/political genesis of the modern feminist movement. Second, each text is a gatekeeper of a new literary history. Kate Chopin and Charlotte Perkins Gilman seem to initiate a new phase in textual history where literary conventions are revised to serve an ideology representative of the "new" feminine presence. Two conventions in particular seem of central importance: "marriage" and "propriety".   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Donald Keesey, editor of the critical collection Contexts for Criticism, describes "convention" for us as, devices of structure and plot, techniques of character representation, and a vast reservoir of images and symbols are conventions that most Western literatures, at least, have in commonBut like the conventions of language, they have meaning only to those who have learned them (Keesey, 262).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Literary convention is on one side the particular tool or image; for example, "baptism" can be used as a literary a convention. It is a "convention" because it brings with it a set of inferences, i.e. rebirth, renewal, awakening, initiation, etc. This relation of the signifier to the signified is what Chopin and Gilman seek to revise in the conventions of "propriety" and "marriage". The preceding definition of "convention" leaves us with an important question, namely, "What if what the existing conventions imply is insufficient? What if, as in the case of Chopin and Gilman, the canon (as a reflection of society at large) has failed to recognize the feminine voice?" As these authors have shown us, when such is the ... ...ier." New Essays on The Awakening. Ed. Wendy Martin. Cambridge: Cambridge UP, 1988. 89-106. Gilman, Charlotte Perkins, The Yellow Wallpaper, The Feminist Press, 1973. Gilmore, Michael T. "Revolt Against Nature: The Problematic Modernism of The Awakening." Martin 59-84. Giorcelli, Cristina. "Edna's Wisdom: A Transitional and Numinous Merging." Martin 109-39. Keesey, Donald, Contexts for Criticism. Mayfield Publishing Company, 1994. Martin, Wendy, ed. New Essays on the Awakening. Cambridge: Cambridge UP, 1988. Papke, Mary E. Verging on the Abyss: The Social Fiction of Kate Chopin and Edith Wharton. Westport, CT: Greenwood, 1990. Seyersted, Per. Kate Chopin: A Critical Biography. Baton Rouge: Louisiana State UP, 1969. Showalter, Elaine. "Tradition and the Female Talent: The Awakening as a Solitary Book." Martin 33-55.   

Recent trends in Marketing Essay

Inauguration by a Celebrity: In this, the celebrity becomes a brand  ambassador of the hospitality unit and thus it leads to creating an image of the restaurant. The inauguration leads to an indirect advertisement in the newspapers informing people that the restaurant has been inaugurated by this celebrity. For example: Food Star Restaurant in Bandra-Khar area inaugurated by Actor Salman Khan helped the restaurant in marketing its image. Sandwich Man: This concept is very popular in the United States. In this, an individual wearing a costume which has a resemblance with the restaurants image tries to attract and market the restaurant to the people who pass by. The sandwich man tries to interact and entertain the people thus persisting them to eat in the restaurant. This is a form of direct marketing done by the restaurant directly to individuals without the help of any electronic or non-living medium. For example: McDonalds uses this concept of Sandwich man Advertisement in Magazines and Newspaper: Often restaurateurs and hoteliers try to invite different food critics so that they can write good reviews in about the restaurant and hotelier. In this the restaurant or hotel is marketed using a print medium and thus gets a good amount of audience who might become a potential customer of the restaurant. For example: Magazine like Good Food and Sunday Times. Advertising via Phone: Customers are often given feedback forms after they are done with the meal. In which they feed in their mobile no’s and also other details. In this process, the restaurant will store the details of the customer in a certain database and will try market the restaurants various discounts or food items through the medium of SMS to the customer. This is basically a form of retaining the customer.For Example: Rajdhani Restaurant In-Store Media: In-store media the restaurant uses television or radio within the restaurant and tries to re-capture the interest of the customer to order more food. The in-store media informs sometimes about the menu of the restaurant and or it just keeps playing the Television advertisement of the restaurant. For example: McDonalds in certain malls of foreign countries Outdoor Advertising: In outdoor advertising, the restaurant tries to attract people by just placing an information board about certain discount or certain buffet in the restaurant. For example: Every Saturday, Krishna Chhaya Restaurant in Khar has buffet service for Lunch. Online Restaurant Info Guides: Various sites  like zomato.com, mouthshut.com and burrp.com are sites where people can get all the information of the restaurant and also of the reviews of the customers who have visited that restaurant. This online restaurant guide is one of the most popular techniques in marketing of restaurant. Food Festival: In food festival, the restaurant will come up with a certain kind of theme for a certain period of days. This theme includes the restaurant staff wearing clothes according to the theme and also the food being prepared based on that theme. For example: Barbeque Nation came up with African Food Festival in May 2012 Restaurant/ Hotel Website: Now-a-days, all kind of restaurant and hotels have come with their own websites. These websites include the various products, services, locations etc. The customers can even order food through these websites which ge ts home delivered. This is a popular technique used in advertising wherein the restaurant by itself advertises providing its information. For example: www.mcdelivery.com, www.kfc.com. Telephone and E-mail Marketing: Restaurateurs create a database of all their past customers and also the potential customers and they keep on trying to attract them back to the restaurant through phone communication or e-mailing them. They call or email them and inform them of the various new products or discounts available. For example: e-mails of discounts on large pizza orders from dominos. Guerrilla Marketing: Guerrilla marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. Guerrilla Marketing is about making customers surprise and create a buzz among them. Take- away Menu: Often when food is home-delivered, the parcel also includes the take-away menu. This take-away menu is a kind of marketin g done by the restaurant to advertise itself with recent changes in done to the menu. For example: The pizza box of dominoes also has a take-away menu stuck on it. Movie Theatre Advertising: In this, restaurant tries to advertise itself in local theatres to attract the potential local customer. For example: the Lakara restaurant of Punjab sweets in Bandra West is advertised in the local multiplex named Gaiety  Galaxy. Transit advertising: In this, the vehicles delivering food are painted with certain logo and contact info of the restaurant, so that people can view and save the contact info of the restaurant and thus order from them. This is a form of indirect advertising. For example: Pizza Hut bikes have the contact no painted on the back container of the bike. Coupon Cards: Coupon cards and vouchers are given through various ways to customer and thus to utilize these coupons the customer will come to the restaurant. This technique is applicable to new customers as well as old customers. Popular fast food joints use this technique every now and then. For example: Smokin Joe’s pizza often has menu cards filled with coupons. Television Advertising: In this form of advertising, restaurant and hoteliers can market their products and services to a large amount of people and thus help in creating awareness about the brand. For example: Dominoes 30 minutes or less advertisement is advertised on television. Sponsoring Social Events: This technique of marketing a restaurant is used when it has opened up in a local area and trying to create awareness about itself. For example: Krishna Chhaya Restaurant in Khar West sponsors the college festival Utkaarsh of Khar Education society college of Commerce and Economics. Discount on Large Orders: This attracts customers who would like large orders or prefer catering service. For example: Biryani being sold in kgs. Word of Mouth Publicity: This is a form of indirect publicity whereby the restaurant provides good service to the customer and also expects that the customer might pass on a good word about the restaurant in the market. Restaurant and hotels try to maintain a database whereby they take information from customer through question that : Will they be coming back to the restaurant? Will they recommend the restaurant to their friends or family? Asking new customers, from where to got to know about the restaurant? (with options of friends, family, newspaper etc.) WEBLIOGRAPHY http://www.restoconnection.com/guerrilla-marketing-put-to-good-use-by-restaurants www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/ http://www.creativeguerrillamarketing.com/guerrilla-marketing/creative-uses-o f-stickers-in-advertising/ http://smallbusiness.chron.com/effective-marketing-plan-hotel-restaurant-industry-43767.html http://www.buuteeq.com/hotel-marketing-plan www.mcdonalds.com www.wikipedia.com www.foodnetwork.com/magazine.html www.zomato.com www.mouthshut.com www.burrp.com www.pizzahut.com