Case Study on Digital Marketing

The case study on digital marketing is intended to trace specific companys strategies on the way of overcoming its problems in the field of marketing via online resources. This type of the case study typically includes several key parts, specific overview, challenge, strategy, and results. The case study on a digital marketing presents the information in a consistent, clear, and logical manner in order to comprehensively describe the company’s preconditions that ultimately led to an appeared problem, as well as the process of its solution. Overview The Arclight company tends to be a successful and competitive developer in the field of software that is specialized in the service of light maintenance and the production of the lighting equipment. In fact, being relatively young company founded only in 2012, Arclight has already become recognized among over five hundred corporate and private customers in twelve American states. It should be noted that due to the lack of analogical offers in the market, Arclight had very beneficial position to prosper from the very start. At the beginning of 2016, the Arclight’s top management expressed intentions to start the development of software products designed to automatically control lighting perimeters in the U.S. jails. Challenge Despite the fact that the Arclight’s products are deeply integrated into online technologies, Arclight experiences difficulties in an appropriate promotion of its commodity due to a strictly technical direction of production. Potential competitors of Arclight, specifically Shinex and TSG, demonstrated more significant flexibility of searching new customers and potential partners by an effective usage of a social media like LinkedIn. Strategy In order to improve targeting capabilities of the company and capture new market segments, Arclight has decided to utilize LinkedIn advertising as well. In particular, Arclight chose a direction to delve more into a private market segment by initiating a vast campaign implying the promotion of security light systems for private users. It should be noted that Arclight started targeting specific professions and specializations in order to get the attention of an appropriate audience for Arclight’s new product. Once the campaign was launched, Arclight tried almost fifty different designs of LinkedIn ads to choose a specific one that is the most effective. Moreover, customer landing pages were built specifically for LinkedIn users in order to ensure a high conversion rate. Results After the initiation of the campaign, Arclight became able to attract approximately two hundred new private customers with a considerable profit increased to almost 50 percent. In addition, Arclight obtained possibilities to improve online communications with already existing corporate customers by integrating LinkedIn platform to their needs. At the same time, all Arclight’s customers indicated that with the introduction of a new online marketing platform, Arclight began to better address customer feedbacks, what particularly allowed to enhance the quality of products greatly. Nowadays, Arclight occupies a stable leading market position not only in the field of producing an advanced lighting equipment for corporate and governmental facilities, but it also popular in terms of a private security lighting. References Chaffey, D., Ellis-Chadwick, F., Isaac, H., Volle, P., Mercanti-GueÃŒ rin, M. (2014). Marketing digital. Montreuil: Pearson. Hall, R. (2009). Brilliant marketing. Harlow, England: Pearson Prentice Hall. Kerin, R., Hartley, S., Rudelius, W. (2009). Marketing. Boston: McGraw-Hill/Irwin. Peck, D. (2011). Think before you engage. Indianapolis, IN: John Wiley Sons. Ryan, D. Jones, C. (2011). The best digital marketing campaigns in the world. London: Kogan Page. Treadaway, C. Smith, M. (2010). Facebook marketing. Indianapolis: Wiley Pub

Blending of Generations in the Workplace - 1107 Words

Blending of Generations in the Workplace Human Resources is a unit of a company that must have consistent rules and programs for all employees but this can be a challenge. The challenge is in-large part due to the fact that employees have different needs. For a company to be successful in the arena of Human Resources it must recognize these differences and adjust without discrimination. This paper will examine the concept that different generations will have different needs and concerns in the workplace and that the ability of a company to address/ blend these needs is critical. Competencies and capabilities no longer correlate to age or experience, so respect for others ideas and input is more critical than ever.†¦show more content†¦According to the 2004 Generational Differences Survey conducted by the Society for Human Resource Management (SHRM), â€Å"most human resource professionals (60%) said they were not aware of intergenerational conflict among employees at their organization, while 40% said they were aware of conflict.† The fact that 40% of â€Å"human resource professionals† noted that they were aware of a conflict leads to the idea that the differences are being addressed. If a company does not address the issue of conflict between the generations it can to lead to diminished performance, an issue with retaining quality employees and trouble fitting employees into the right roles. If a company is only able to cater to one generation it may lead to a non age diverse workforce which would hurt over all ability to come up with creative solutions to problems. We can start by acknowledging that the workplace is forever changing. Human Resources need to look beyond the clash of the generations and look for ways to leverage these different perspectives to their benefit. HR needs to be careful about what they say but more importantly they need to pay close attention to how it is said. When employees are moved from position to position or are given a different job description it must not seem that they are being moved because of their age but rather because of their skill set. Along with being careful about how employees are beingShow MoreRelatedThe Blending Of The Generational Workforce2875 Words   |  12 Pages The Blending of the Generational Workforce Rachel Williams Saginaw Valley State University October 20, 2014 Abstract: The workforce of today incorporates employees from not one but several different generations. With each of these generations, there comes the challenge of being able to manage them effectively in the workplace. Each generation is motivated by different factors and responds differently to management styles. Human resource management of today requires being able to identifyRead MoreThe Millennial Workforce Essay1373 Words   |  6 PagesThe Millennial Workforce Three generations are now working alongside each other, the Baby Boomers, Generation X, and Generation Y, AKA the millennials. There is a shift in the demographics of the workforce as the Baby Boomers, roughly 1946-1964, are gradually starting to retire. Millennials, broadly defined as those born after 1980 and up to around 2000 (The Denver Post 1), will be expected to take up to three fourths of the â€Å"workforce within 10 years†(The Denver Post 1). With the increased numbersRead MorePerformance Evaluation and Social Networking1294 Words   |  5 Pagesthis does not necessarily correlate with any actual measures of job performance. Between the different generations of course there will be different participation rates and comfort levels with the idea. Veterans of course will not be in the work force any more baby boomers are entering their sixties so they are now veterans. That generation has lower levels of computer usage than other generations, and Gen Y is particularly fond of social networking and can be creative in using digital tools. 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This paper briefly discusses a few of the characteristics most commonly associated with each generation and how generational diversity will: Æ’Â ¶ CREATE CHANGE IN LAW ENFORCEMENT ORGANIZATIONS. Æ’Â ¶ AFFECT RECRUITING ACTIVITIES. Æ’Â ¶ AFFECT HOW TRAINING ISRead MoreGlobalization And The Lack Of Culture Clashes957 Words   |  4 Pagesmeet is, however, sensible. As the New York Times reading stated, there are some wide gaps in the way business is executed in different parts of the world, which can result in complications when it comes to the blending of the ways of operation. 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This collaborativeRead MoreThe For Multiracial Marriages And Multiracial Individual Identity1661 Words   |  7 Pageseveryday parlance and in government statistics fail to capture a phemenon poised to reshape how race is actually lived in America: the increase in multiracial marriages and births, which almost certainly will lead to more blended populations in future generations. As this trend continues, it will blur the racial fault lines of the last half of the twentieth century. The nation is not there yet. But the evidence for multiracial marriages and multiracial individual identity shows an unmistakable softeningRead MoreEssay on Disintegration of the Nuclear Family1289 Words   |  6 Pagesthe dependency of local community support systems coincide with the ability to work is dependant on access to non-parental child care, aft er-school care, (and) a job in the local neighbourhood (Edger, 2005, p.11) for a flexible, family friendly workplace. A blended family is the new formation of a previous disintegrated family unit. According to Holmes, Hughes and Julian, a couple starts as a family that grows to include children, who then have their own offspring. If you include a divorce inRead MoreDigital Communication, By Sherry Turkle Essay1491 Words   |  6 Pagesparents and educators particularly during crucial foundational periods. I am in agreement with Cullington on the point that students are able to differentiate between informal and formal writing, however I am concerned that we are seeing the first generations of â€Å"professional texters†, individuals that had a formal writing foundation in place prior to the proliferation of texting or taught by those that do. I feel that this trend will change as today’s youth step up to be the educators of tomorrow. Will

radiology anatomy Example For Students

radiology anatomy external oblique ridge alveolar ridge mylohyoid ridge (superimposed over the superior border of the mandibular canal) mandibular canal (inferior alveolar canal) inferior border of mandible mental foramen radiopaque line lamina dura (radiopaque line in the root, called the follicular cortication when it is in the crown) mandibular tori (radiopacity superimposed over the roots in the canine region) genial tubercle (bony projection for muscle attachment) nutrient canals (located in posterior and anterior, but hard to see in posterior bcuz of thick bone) term for the opening of this canal nutrient foramen mental fossa (radiolucent depression between alveolar ridge and mental ridge) mental ridge (chin) L hamular process maxillary tuberosity anatomical hamular notch (bone. dont forget the clinical hamular notch, which is soft tissue) L zygomatic process of maxilla M Floor of maxillary sinus 6 zygomatic arch (pretty sure) septum (septum in the maxillary sinus) floor of nasal fossa Mx premolar landmark radiograph inverted Y-line (made by the nasal fossa and maxillary sinus) not a good picture. But this is the landmark in the mx premolar region that is formed by this soft tissue/cheek mass nasolabial fold anterior nasal spine floor of nasal cavity (extends bilaterally away from the anterior nasal spine) incisive foramen nasopalatine canal (terminates in incisive foramen, not always seen) superior foramina of nasopalatine (on each side of nasal septum) nasal septum small white arrows nasal turbinate (pretty unsure about difference between this and the inferior concha) red arrow on the right nasal mucosa intermaxillary suture (variation of normal, not always seen) soft tissue outline of nose nasal turbinate A inferior concha N coronoid process

Macbeth Man Of Established Character Essays - Characters In Macbeth

Macbeth: Man of Established Character Macbeth is presented as a mature man of definitely established character, successful in certain fields of activity and enjoying an enviable reputation. We must not conclude, there, that all his volitions and actions are predictable; Macbeth's character, like any other man's at a given moment, is what is being made out of potentialities plus environment, and no one, not even Macbeth himself, can know all his inordinate self-love whose actions are discovered to be-and no doubt have been for a long time-determined mainly by an inordinate desire for some temporal or mutable good. Macbeth is actuated in his conduct mainly by an inordinate desire for worldly honors; his delight lies primarily in buying golden opinions from all sorts of people. But we must not, therefore, deny him an entirely human complexity of motives. For example, his fighting in Duncan's service is magnificent and courageous, and his evident joy in it is traceable in art to the natural pleasure which accompanies the explosive expenditure of prodigious physical energy and the euphoria which follows. He also rejoices no doubt in the success which crowns his efforts in battle - and so on. He may even conceived of the proper motive which should energize back of his great deed: The service and the loyalty I owe, In doing it, pays itself. But while he destroys the king's enemies, such motives work but dimly at best and are obscured in his consciousness by more vigorous urges. In the main, as we have said, his nature violently demands rewards: he fights valiantly in order that he may be reported in such terms a "valour's minion" and "Bellona's bridegroom"' he values success because it brings spectacular fame and new titles and royal favor heaped upon him in public. Now so long as these mutable goods are at all commensurate with his inordinate desires - and such is the case, up until he covets the kingship - Macbeth remains an honorable gentleman. He is not a criminal; he has no criminal tendencies. But once permit his self- love to demand a satisfaction which cannot be honorably attained, and he is likely to grasp any dishonorable means to that end which may be safely employed. In other words, Macbeth has much of natural good in him unimpaired; environment has conspired with his nature to make him upright in all his dealings with those about him. But moral goodness in him is undeveloped and indeed still rudimentary, for his voluntary acts are scarcely brought into harmony with ultimate end. As he returns from victorious battle, puffed up with self-love which demands ever-increasing recognition of his greatness, the demonic forces of evil-symbolized by the Weird Sisters-suggest to his inordinate imagination the splendid prospect of attaining now the greatest mutable good he has ever desired. These demons in the guise of witches cannot read his inmost thoughts, but from observation of facial expression and other bodily manifestations they surmise with comparative accuracy what passions drive him and what dark desires await their fostering. Realizing that he wishes the kingdom, they prophesy that he shall be king. They cannot thus compel his will to evil; but they do arouse his passions and stir up a vehement and inordinate apprehension of the imagination, which so perverts the judgment of reason that it leads his will toward choosing means to the desired temporal good. Indeed his imagination and passions are so vivid under this evil impulse from without that "nothing is but what is not"; and his reason is so impeded that he judges, "These solicitings cannot be evil, cannot be good." Still, he is provided with so much natural good that he is able to control the apprehensions of his inordinate imagination and decides to take no step involving crime. His autonomous decision not to commit murder, however, is not in any sense based upon moral grounds. No doubt he normally shrinks from the unnaturalness of regicide; but he so far ignores ultimate ends that, if he could perform the deed and escape its consequences here upon this bank and shoal of time, he'ld jump the life to come. Without denying him still a complexity of motives - as kinsman and subject he may possibly experience some slight shade of unmixed loyalty to the King under his roof-we may even say that the consequences which he fears are not at all inward and spiritual, It is to be doubted whether he has ever so far considered the possible effects of crime and evil upon the human soul-his later discovery of horrible ravages produced by evil in his own spirit constitutes part