The Awakening and The Yellow Wallpaper -- Chopin Awakening Essays

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kate Chopin's story The Awakening and Charlotte Perkins Gilman's story The Yellow Wallpaper draw their power from two truths: First, each work stands as a political cry against injustice and at the socio/political genesis of the modern feminist movement. Second, each text is a gatekeeper of a new literary history. Kate Chopin and Charlotte Perkins Gilman seem to initiate a new phase in textual history where literary conventions are revised to serve an ideology representative of the "new" feminine presence. Two conventions in particular seem of central importance: "marriage" and "propriety".   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Donald Keesey, editor of the critical collection Contexts for Criticism, describes "convention" for us as, devices of structure and plot, techniques of character representation, and a vast reservoir of images and symbols are conventions that most Western literatures, at least, have in commonBut like the conventions of language, they have meaning only to those who have learned them (Keesey, 262).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Literary convention is on one side the particular tool or image; for example, "baptism" can be used as a literary a convention. It is a "convention" because it brings with it a set of inferences, i.e. rebirth, renewal, awakening, initiation, etc. This relation of the signifier to the signified is what Chopin and Gilman seek to revise in the conventions of "propriety" and "marriage". The preceding definition of "convention" leaves us with an important question, namely, "What if what the existing conventions imply is insufficient? What if, as in the case of Chopin and Gilman, the canon (as a reflection of society at large) has failed to recognize the feminine voice?" As these authors have shown us, when such is the ... ...ier." New Essays on The Awakening. Ed. Wendy Martin. Cambridge: Cambridge UP, 1988. 89-106. Gilman, Charlotte Perkins, The Yellow Wallpaper, The Feminist Press, 1973. Gilmore, Michael T. "Revolt Against Nature: The Problematic Modernism of The Awakening." Martin 59-84. Giorcelli, Cristina. "Edna's Wisdom: A Transitional and Numinous Merging." Martin 109-39. Keesey, Donald, Contexts for Criticism. Mayfield Publishing Company, 1994. Martin, Wendy, ed. New Essays on the Awakening. Cambridge: Cambridge UP, 1988. Papke, Mary E. Verging on the Abyss: The Social Fiction of Kate Chopin and Edith Wharton. Westport, CT: Greenwood, 1990. Seyersted, Per. Kate Chopin: A Critical Biography. Baton Rouge: Louisiana State UP, 1969. Showalter, Elaine. "Tradition and the Female Talent: The Awakening as a Solitary Book." Martin 33-55.   

Recent trends in Marketing Essay

Inauguration by a Celebrity: In this, the celebrity becomes a brand  ambassador of the hospitality unit and thus it leads to creating an image of the restaurant. The inauguration leads to an indirect advertisement in the newspapers informing people that the restaurant has been inaugurated by this celebrity. For example: Food Star Restaurant in Bandra-Khar area inaugurated by Actor Salman Khan helped the restaurant in marketing its image. Sandwich Man: This concept is very popular in the United States. In this, an individual wearing a costume which has a resemblance with the restaurants image tries to attract and market the restaurant to the people who pass by. The sandwich man tries to interact and entertain the people thus persisting them to eat in the restaurant. This is a form of direct marketing done by the restaurant directly to individuals without the help of any electronic or non-living medium. For example: McDonalds uses this concept of Sandwich man Advertisement in Magazines and Newspaper: Often restaurateurs and hoteliers try to invite different food critics so that they can write good reviews in about the restaurant and hotelier. In this the restaurant or hotel is marketed using a print medium and thus gets a good amount of audience who might become a potential customer of the restaurant. For example: Magazine like Good Food and Sunday Times. Advertising via Phone: Customers are often given feedback forms after they are done with the meal. In which they feed in their mobile no’s and also other details. In this process, the restaurant will store the details of the customer in a certain database and will try market the restaurants various discounts or food items through the medium of SMS to the customer. This is basically a form of retaining the customer.For Example: Rajdhani Restaurant In-Store Media: In-store media the restaurant uses television or radio within the restaurant and tries to re-capture the interest of the customer to order more food. The in-store media informs sometimes about the menu of the restaurant and or it just keeps playing the Television advertisement of the restaurant. For example: McDonalds in certain malls of foreign countries Outdoor Advertising: In outdoor advertising, the restaurant tries to attract people by just placing an information board about certain discount or certain buffet in the restaurant. For example: Every Saturday, Krishna Chhaya Restaurant in Khar has buffet service for Lunch. Online Restaurant Info Guides: Various sites  like zomato.com, mouthshut.com and burrp.com are sites where people can get all the information of the restaurant and also of the reviews of the customers who have visited that restaurant. This online restaurant guide is one of the most popular techniques in marketing of restaurant. Food Festival: In food festival, the restaurant will come up with a certain kind of theme for a certain period of days. This theme includes the restaurant staff wearing clothes according to the theme and also the food being prepared based on that theme. For example: Barbeque Nation came up with African Food Festival in May 2012 Restaurant/ Hotel Website: Now-a-days, all kind of restaurant and hotels have come with their own websites. These websites include the various products, services, locations etc. The customers can even order food through these websites which ge ts home delivered. This is a popular technique used in advertising wherein the restaurant by itself advertises providing its information. For example: www.mcdelivery.com, www.kfc.com. Telephone and E-mail Marketing: Restaurateurs create a database of all their past customers and also the potential customers and they keep on trying to attract them back to the restaurant through phone communication or e-mailing them. They call or email them and inform them of the various new products or discounts available. For example: e-mails of discounts on large pizza orders from dominos. Guerrilla Marketing: Guerrilla marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. Guerrilla Marketing is about making customers surprise and create a buzz among them. Take- away Menu: Often when food is home-delivered, the parcel also includes the take-away menu. This take-away menu is a kind of marketin g done by the restaurant to advertise itself with recent changes in done to the menu. For example: The pizza box of dominoes also has a take-away menu stuck on it. Movie Theatre Advertising: In this, restaurant tries to advertise itself in local theatres to attract the potential local customer. For example: the Lakara restaurant of Punjab sweets in Bandra West is advertised in the local multiplex named Gaiety  Galaxy. Transit advertising: In this, the vehicles delivering food are painted with certain logo and contact info of the restaurant, so that people can view and save the contact info of the restaurant and thus order from them. This is a form of indirect advertising. For example: Pizza Hut bikes have the contact no painted on the back container of the bike. Coupon Cards: Coupon cards and vouchers are given through various ways to customer and thus to utilize these coupons the customer will come to the restaurant. This technique is applicable to new customers as well as old customers. Popular fast food joints use this technique every now and then. For example: Smokin Joe’s pizza often has menu cards filled with coupons. Television Advertising: In this form of advertising, restaurant and hoteliers can market their products and services to a large amount of people and thus help in creating awareness about the brand. For example: Dominoes 30 minutes or less advertisement is advertised on television. Sponsoring Social Events: This technique of marketing a restaurant is used when it has opened up in a local area and trying to create awareness about itself. For example: Krishna Chhaya Restaurant in Khar West sponsors the college festival Utkaarsh of Khar Education society college of Commerce and Economics. Discount on Large Orders: This attracts customers who would like large orders or prefer catering service. For example: Biryani being sold in kgs. Word of Mouth Publicity: This is a form of indirect publicity whereby the restaurant provides good service to the customer and also expects that the customer might pass on a good word about the restaurant in the market. Restaurant and hotels try to maintain a database whereby they take information from customer through question that : Will they be coming back to the restaurant? Will they recommend the restaurant to their friends or family? Asking new customers, from where to got to know about the restaurant? (with options of friends, family, newspaper etc.) WEBLIOGRAPHY http://www.restoconnection.com/guerrilla-marketing-put-to-good-use-by-restaurants www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/ http://www.creativeguerrillamarketing.com/guerrilla-marketing/creative-uses-o f-stickers-in-advertising/ http://smallbusiness.chron.com/effective-marketing-plan-hotel-restaurant-industry-43767.html http://www.buuteeq.com/hotel-marketing-plan www.mcdonalds.com www.wikipedia.com www.foodnetwork.com/magazine.html www.zomato.com www.mouthshut.com www.burrp.com www.pizzahut.com

Child Abuse Essay

If you were placed in a position were your life was put into danger would you risk escaping? This question was asked by Jaycee Dugard everyday during her eighteen year being held captive. In her memoir A Stolen Life, Jaycee Dugard explains to us why she didn’t try to run from her abductor Philip Garrido even though she was given so many chances to do so. In most situations it is very difficult for victims to escape their abusers control. In the past it was near impossible for victims of abduction to escape safely on their own. With the realization that â€Å"We have seen a significent increase in the number of thru the means of strangers, family or friends† (Amber Alert 1). It has been easier to help child abduction victims with systems like the Amber Alert system, yet it is still difficult for the victims to leave on their own. Abuse victims along with Dugard also struggle with gaining the strength to leave. Years after Dugard was rescued she says â€Å"You must find your voice and not be afraid to speak up† (Dugard 148). Something she regrets doing while being held captive. In the end the claim that victims of abuse should take more responsibility to escaoe their abusers control should be challenges because of the difficulty to escape their abusers control and to gain the strength to leave. Not only do child victims of abuse deal with the control of their abuser, but many adults deal with the same issue. Many women deal with the challenge of leaving their abusive partner, but fail because of the partner control and power they have over their victims. Many women find it difficult because they remain emotionally and economically dependent on their batterer (Domestic Violence 1). In most marital situations their is a cycle of abuse and the family’s life becomes a cycle of violence. â€Å"The man who was terrifying and intimidating turns into a remorseful, needy, and dependent man. The woman who was battered then will feel sorry for the man and recommit to him in a fantasized hope that the abuse won’t happen again. But the cycle of abuse will begin again, often becoming worse† (Domestic Violence 2). In order to escape this abuse the cycle must be broken. According to Blich, â€Å"Stranger kidnapping victimizes more females then males, occurs primarily at outdoor locations, victimizes both teenagers and school-age children, is associated with sexual assaults in the case of girl victims† (Blich 1). After being abducted children are usually brainwashed and manipulated, gaining the abductor even more control. This is what happened in Dugards situation. Philip Garrido, Dugards  abductor, told her that he was hurting her so he wouldn’t have to hurt other little girls, thereby making Dugard feel that if she did try to leave it would be her fault for the pain he caused others (Dugard 158). In doing so Garrido gained complete control over Dugard. However strong you are most can agree that it is very difficult to leave somebody you are dependent on, yet it is necessary if you want t o go on happily. Therefore the claim that abuse victims should take more responsibility to escape their control is difficult for anyone. Many will argue that people who are abused should take more responsibility to to escape from their abuser. In some situations outsiders will argue that we should outsmart our abuser and learn from it making us stronger to leave. According to The Washington Post, â€Å"They escaped these things not through the efforts of good samaritans, but through recognizing a bad situation and either getting away from it, avoiding it or screaming and kicking to draw attention† (St. George 1). This proves that children are capable not responsible. Another argument is that the child who is being abducted should be able to help themselves and escape the situation. â€Å"The child should do whatever is necessary to stay out of the car, because once the child is in that car, it dramatically reduces the chances of escape† (St. George 2). This is a lot of responsibility put onto a young child. How do we expect an eight year-old girl to escape a potential abuser if many forty year-old women cant leave an abuser they have been with for years. During Dugard’s eighteen year abduction several visuals were taken to show the pain of her loved ones. It can be proven that many were concerned with her abduction. In the visual â€Å"Missing† published in The Telegraph (2009). We are shown both Dugards mother, Terry Probyn, and step-father, Carl Probyn, they look heartbroken and distressed. Some would argue that with how much Jaycee Dugard knew she was loved, she should of gained enough strength and motivation to escape and go back to living her everyday life. However she was unaware of this while being held captive. The argument that in domestic abuse options are available to leave or available to encourage victims to leave is true, yet difficult. Victims have the option of professional help and gaining awareness of the situation. With the cycle of abuse it is very hard to get to the point were you understand you need the help, then there is the struggle of actually going ahead and doing it. Regardless of the several arguments that people can challenge we have proof from specific  situations like Dugard’s along with more common issue like marital dispute that without finding overall strength and gaining the courage to escape the abuser control it is impossible to escape and go back to your normal life. Gaining strength is one of the most difficult things to do in life. One way we gain strength is having support and happiness. How do we gain strength if we don’t have either? This faces millions of people daily who are in abusive relationships. They simply cant find the strength to leave. In Dugards memoir she says although she is unhappy she is too afraid of the risk of leaving and doesn’t know how she wo uld be able to take care of herself and her two daughters. â€Å"One of the reasons I stayed was I wanted my kids to be safe. The outside was scary for me. I was so afraid that if i left or tried to leave and take them both with me I wouldn’t be able to protect them† (Dugard 276). Even her knowing the fact that if she were to escape successfully her daughters could have a much better life, yet if they weren’t successful they would have to continue living in hiding in the backyard of Garrido’s home. She didn’t have enough strength to take the risk although the successful end results were so much better then her current situation. In abuse situations victims struggle with the same issue of strength. In between the cycle of abuse there is only a small gap between the man being violent and the women feeling remorseful and forgiving him. Where gaining the strength in between that small gap is difficult especially when it would need to be regained the next time the abuse restarts. Women also have other options. Most women have a supportive family or homes they can go to keep safe. But strength is key and difficult to obtain when one is constantly bringing you down. Although more options are available to leave, like hot-line cards in bathrooms for abuse victims or Dugard being taken into public with the option to run, we need strength to take them. Strength is a necessity to leave making the claim that abuse victims are responsible for leaving their abuser difficult to prove. In conclusion finding the courage to leave an abuser is an unthinkable challenge to those placed in that position. Without finding the strength and escaping the overwhelming control of the abuser its near impossible. As time goes on there becomes more options for abuse to happen or lead to abuse. â€Å"One in five children ten to seventeen receive unwanted sexual solicitations online† (Blich 1), which can lead to a more serious abuse. No matter how different the situations  are the abuse victims suffer through they can relate back to the same struggles. According to Jayvee Dugard after her long term abuse she refers to life today as â€Å"A light that I thought had been extinguished was coming back to life† (Dugard 238). While in the position of abuse its difficult to find the strength, but it can be gained again. The difficulty of escaping the abuser will also be difficult. It will remain difficult while recovering from the abuse. The claim that people should take more responsibility to escape their abusers? False.

Amy’s Bread Essay

Strengths: Amy’s entrepreneurial spirit; Toy Kim Dupree-excellent right-hand manager; Already has about 50 wholesale customers, plus 30 on a waiting list; Company is finally turning a profit; Positive work environment (5 day work week, better pay than competition, benefits package, 401(k) plan, employees allowed to speak freely, low turnover); Retail business allows for higher profit margins, and now represents 25% of Amy’s business; Good niche product mix-high quality bread products, micro-bakeries; Makes herself available to the press/public, leads to word of mouth advertising; Can now secure bank financing due to Amy’s proven track record; Wholesale business (representing 75% of the business) is more stable than retail business. Opportunities: Much higher profit margins in high-end breads (black olive, apple walnut rasin-$2.40 wholesale, $3.40 retail profit with the high-end breads vs. $1.71 wholesale, $2.60 retail without high-end breads); Retail business (currently 25% of business) allows for higher profit margins and payment is only in cash; Hiring another manager could allow Amy more time to run the company; Buying 31st street location would allow for production facility expansion and the ability to cater to customers currently on the waiting list; Leasing the 15th street location could allow both retail and production expansion. Weaknesses: Bakery industry is highly competitive with low wholesale profit margins; NYC locations are very expensive; Higher labor costs due to hand-production techniques (35% of CGS); Ingredient prices are volatile; Ingredients are more expensive than the competition’s; CGS is 65% of net sales; Competitors can enjoy better economies of scale due to automated production and cheaper ingredients; 75% of the business is through lower-profit wholesalers; Current production location is too small to meet growing demand. Threats: Dieting trends (i.e. Atkins diet) could affect consumer demand for bread. Mission: To produce high-quality, handmade breads for wholesale and retail customers through our retail locations and door-to-door deliveries. Objective: Amy’s Bread has seen steady growth over the last few years. This success has overextended both the employees and the warehouse space. Amy is looking to move operations to one of two locations: a building on 31st street, or one on 15th street. The 31st street location would allow Amy to expand her wholesale business and allow her to invest in a property instead of leasing. Amy should also look into adding a manager to allow her the time to focus on the overall business. Her most profitable bread lines are the high-priced breads, she should look into increasing the number of high-priced bread. Eventually, Amy should consider opening small retail locations in New York City.

Response 29 Essay Example | Topics and Well Written Essays - 250 words

Response 29 - Essay Example This was a fascinating yet a weird thought since, â€Å"how would that relate to the child’s emotional and intellectual development?† (Cranny-Francis 163). I have a penchant for kids, and still also cultivating my pathway to be a school psychologist, which makes me cringe at the thought of such an idea since it sparks disillusioned outcomes of the development of technology. This is because babies require the motherly tender touch for them to develop a streak for social interrelations as well as other essential behavioral traits. The upsurge of such a technological set-up would be tantamount to prioritizing technology than the relations with our close people such as family, friends and acquaintances. Nonetheless, the article, â€Å"Enhancement Technologies and the Body,† by Hogle cites some affirmative prospects about the technological enhancement of body parts. The article asks, â€Å"What might enhancement mean in a poor society where an artificial limb specially designed for working in rice fields or a bicycle designed to provide mobility means the difference in a person’s ability to make a living?† (Hogle 701). The example of technological development given is an archetype of the obscurity about the outcomes of the steady progress of

To compare Pedagogy of the oppressed by Paulo Freire with the movie Essay

To compare Pedagogy of the oppressed by Paulo Freire with the movie The Slave Narratives - Essay Example On the other side of the coin, the ones who are oppressed are in search and yearn for their freedom and liberty and this deep seated struggle is a constant quest to regain their lost humanity. Liberation seems to be the light at the end of the tunnel, but how many of the oppressed gain their liberty? This oppressed group is looked down upon as the downtrodden lot who suffers and endures violence and exploitation meted out to them. When this vicious circle becomes too hard to bear, the oppressed who are not in a position to put up a fight become oppressors in return. Such incidents are brought out clearly in the movie ‘The Slave Narratives.’ This essay is going to analyze what takes place in ‘The Slave Narratives’ against the backdrop of Paulo Freire’s ‘Pedagogy of the Oppressed’ that portrays an incessant struggle by the oppressed to gain their freedom and humanity. According to Paulo, ‘The pedagogy of the oppressed is an instrument for their critical discovery that both they and their oppressors are manifestations of dehumanization.† (Paulo Freire,) The heartrending movie titled â€Å"Unchained Memories† was scripted from readings taken from the ‘Slave Narratives† which is an exclusive collection of documents based on the true stories and incidents of those people who lived beneath the yoke of slavery in ancient times. These true life narratives were transcribed by the ‘Federal Writer’s Project’ (WPA’s) writers and were made use of to film a very touching story filled with tragic life experiences of the oppressed slaves under their cruel white masters. ‘Unchained Memories’ belongs to the genre of social history based on race and ethnicity. The movie which is 74 minutes in length was shot in the United States. ‘The Slave Narratives’ which were housed safely in the Library of Congress, was made use of by directors Ed Bell

Construction Marketing Essay Example | Topics and Well Written Essays - 4500 words

Construction Marketing - Essay Example This research will begin with the statement that some of the similarities between the marketing processes used by construction companies and companies selling consumer goods would be the structured process of strategic marketing followed, the approach to branding, profits and pricing strategies used, segmentation and differentiation of customers and understanding customer needs. Understanding customer needs and experiences would be related to marketing orientation and both the construction companies and consumer goods companies would be focused on providing the best services to the customer. Within the construction marketing framework and the consumer marketing framework, there is a need for delineating company vision, customer segmentation, and focus, benchmarking and identifying distribution channels. The construction and consumer goods companies also go through the process of external audit or market research and market analysis along with competitor analysis as well to understand the marketing processes and dynamics of business. Construction and consumer goods are marketed in accordance with an analysis of processes, profit margins, organizations, product life cycles, as well as strategic plans such as branding and market re-engineering. All these processes of strategic marketing, market orientation, customer focus, benchmarking, distribution and following company vision seem to be the similarities identified between construction marketing and consumer goods marketing. Strict monitoring and control, quality and customer services improvement are also some of the similar marketing objectives. This would bring us to the differences in marketing between the two types of products and the related companies. The construction companies will have to specifically focus on the economic conditions, market orientation, and business cycles as for such companies, business seems to follow a pattern. The staff recruitment and retention strategies, relationship marketing, an d budgeting methods would differ from that of companies selling consumer products. Thus even if the basic approach to marketing does not change between the two types, the elements of marketing seem to differ between construction marketing and consumer goods marketing. This is exemplified by a study in which the influence of marketing policies is seen on corporate performance. Bennett studied 119 businesses in the UK construction industry and suggested that firms that adopted a long-term approach to marketing management tended to attain superior performance. Although short-term approaches are more common. The study showed that the construction industry responds in a certain way to the market conditions. Unlike most consumer goods companies, marketing in this case is long-term whereas for consumer goods, marketing approaches are based on short-term goals and targets. Instead of mission and long-term vision followed by construction companies, consumer goods companies are focused on sho rt-term goals and objectives. Construction marketing is more directly based on the concept of relationship marketing than consumer goods marketing as building trust with long-term customers would be the primary tool for success in any construction endeavor. It has been found that the level of marketing orientation is rather low in the construction industry and in this industry, unlike the consumer goods industry, marketing strategies are developed and followed with only superficial knowledge of the marketing process. The consumer goods industry seems to be more well versed on the dynamics of marketing strategies used than the construction industry.